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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Use multiple streams of communication (email, social media, paper mail, etc.), But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can gather engagement data from: Social media platforms Event registration and attendance Activity in forums and online spaces Workshop attendance Volunteer lists As you run your analytics and get a larger picture of how and where your members engage, keep those segments in mind.

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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library. Use Social Media f or Your Brand, Not f or Demand Gen eration. Is social media still part of your B2B demand gen eration channel? We need to keep focusing on transparency with prospects.

Marketing 184
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Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Develop a library of resources.

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Daily Buzz: YouTube’s New DIY Tool for Making Video Ads

Associations Now

The new tool gives users the ability to animate static assets, use music from YouTube’s free audio library, and pick from a variety of customizable layouts to put together a six- or 15-second video. Vimeo in February released an app that helps small businesses create professional social videos, for example.

Video 59
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Association Brain Food: 1.12.24

Reid All About it

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. At Locus, Cory Doctorow says, “Of course AI is a bubble.”

LMS 266