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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can gather engagement data from: Social media platforms Event registration and attendance Activity in forums and online spaces Workshop attendance Volunteer lists As you run your analytics and get a larger picture of how and where your members engage, keep those segments in mind.

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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

Create a system that allows you to easily a ccess your data , review insights and trends, and u se it to shape your next strategic initiative. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library. Use Social Media f or Your Brand, Not f or Demand Gen eration.

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Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

Over the past half-decade, we’ve seen enormous advancements on the social media front with the rise (and fall) of sites and apps like: Snapchat. These modern AMS systems bear little resemblance to their database predecessors. They include integrated websites, responsive design, file and video libraries, wikis, and blogs.

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Association Brain Food: 1.12.24

Reid All About it

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. At Locus, Cory Doctorow says, “Of course AI is a bubble.”

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3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Socious

And while all these platforms are important components of your strategy, you need to put essential systems in place first so you don't end up missing the forest for the trees and leaving money on the table. Your essential systems are the ones that help you systematize marketing to current customers. The 3 Essential Marketing Systems.

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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Not only that, but the majority of social media platforms are built for mobile use. Currently, 137.4K

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.