Association Adviser

AUGUST 23, 2017

Such tools could include a print magazine, digital media, social media, events or a career center. Whether it’s a career center that generates job postings or advertising that appears in your magazine, if the product is done well, it will. Millennials now make up a third of the workforce.

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Associations Now

AUGUST 11, 2014

Americans, on average, consume four times as many mushrooms as they did 50 years ago, but that 4-pound annual total is just half of the European average and less thana quarter ofthe 25 pounds gobbled up in China, according to a Fortune magazine report. So how has the strategy worked out so far? Measuring success.

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Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. Social wasn’t in existence when I started!

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SCD Group

JANUARY 7, 2014

Whether your association is dealing with external or internal audiences, your communications strategies and messages should be designed to “control the narrative.” Many associations offer magazines and newsletters. That is, telling it your way, before someone else gets to tell it — and possibly tell it better — their way.”

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Association Adviser

DECEMBER 17, 2013

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. Measuring social media.

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Associations Now

AUGUST 11, 2015

. “As an early adopter of the internet, I enjoyed the design aspects of websites and appreciated the impact that this new medium could have on nonprofit messaging,” he noted in the magazine’s “CEO to CEO” feature. It’s the flip side of the innovative strategy. When Innovation Meets ROI.

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The Hourglass Blog

JULY 18, 2011

Maybe its the editor of one of your industrys trade magazines. Whoever it is, if they are more connected with your membership than your leadership is, youd better find a way to get their market intelligence into your strategy discussions. Labels: Blogging , Governance , Social Media. Developing Millennial Leaders.

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Association Adviser

MARCH 19, 2013

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). As technology becomes more pervasive, don’t forget the personal side of the member experience. Michelle Mason, ASQ.

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CMA Solutions

NOVEMBER 17, 2022

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. In addition, magazines and catalogs that are very visual are also being heralded all over again. Want those social media posts to pop? Shopping is another activity that will continue to grow on social media.

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SCD Group

JANUARY 6, 2013

Associations traditionally (as in pre-social media) developed and implemented programs and services that the volunteer boards and/or professional staff conceived and implemented. Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) This worked/works great! And, if so, when?

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SCD Group

OCTOBER 4, 2012

Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? I didn’t have a problem with these strategies. Because we produce lots of great content (newsletters, magazines, journals, webinars, conference presentations, seminars, and more).

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SCD Group

OCTOBER 7, 2014

Why is your content strategy failing? By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. They know how to self-educate and find information, and 52% use YouTube or social media for typical research assignments.

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Association Adviser

MAY 20, 2014

Is technology a department, a strategy or something in between? It’s a strategy, argued Brooks. Malcom said technology falls somewhere between a department and a strategy because all departments are now using technology. Rosenberger said she views technology as more of a tool or a vehicle that’s part of a much larger plan.

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