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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition.

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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

This is a great thing considering millennials and Gen Z will make up nearly 59 percent of the workforce by 2020. Typically, I’ve noticed a lot of this bad information comes from other generations making assumptions about Millennials and Gen Z without proper research. Hold focus groups.

Wisconsin 100
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Why Should You Provide Continuing Education to Your Members?  

Forj

This is especially true for millennials entering the work force, because they tend to be more concerned about their career paths than older generations. Providing educational resources that allow your association members to advance their own careers is a great way to position your organization ahead of the competition.

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Association Brain Food Weekly: 3.9.18

Reid All About it

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Now for the main event: upcoming free professional development events for the association community. – Adapt to Attract Millennial and Gen Z Talent .

DC 120
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9 Steps for Building Member Personas

Higher Logic

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

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Is It Time to Ax Your Young Professionals Group?

Socious

I wanted to move on to the main table. I do, and it’s a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I imagine you can think of a time when you wanted the same thing.

Maine 100
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Lessons From MCON on Millennial Engagement and Membership

Associations Now

MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism. Last week, I attended the millennial conference— MCON 2017 —in Washington, DC. Small-Step Activism for Millennials.