Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Looking to personalize and target your email communications strategy to different member segments? Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MARCH 9, 2018

Now for the main event: upcoming free professional development events for the association community. Hear about strategies and tactics to meet the requirements of one of the most modern and stringent personal data legislations. – Adapt to Attract Millennial and Gen Z Talent . More info/register. Host: BizBash.

DC 120

DC millennials North Carolina Washington 120

Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. That information gives you insight with which to create engagement and retention strategies. Do you need member personas to help you recruit new members ? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have?

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways.

millennials 40

millennials Ohio Membership Management Survey 40

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Recruit your team. Why is that? As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection.

Case Study 52

Case Study Technology millennials Strategy 52

Association Freak

MAY 21, 2022

Users, of whom 67% are Millennials, have saved $170M+ this year. These new insurance companies are targeting Millennials and have taken pains to simplify and streamline the application process so coverage can be purchased in minutes through a mobile device. On-demand discounts. The Exploding Data Economy.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

MARCH 16, 2018

Now for the main event: free professional development events for the association community. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. 1 CMP credit. More info/register. Host: PCMA.

eBook 46

eBook Social Media DC Content 46