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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

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9 Steps for Building Member Personas

Higher Logic

If you decided to actively recruit students, they would also be a separate persona. Do you need member personas to help you recruit new members ? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Combine members into groups, with major groups becoming your main personas. Define Your Purpose.

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Association Brain Food Weekly: 3.9.18

Reid All About it

Now for the main event: upcoming free professional development events for the association community. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. If your organization has a webinar or educational event coming up, please send me the link. . 1 CAE credit.

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Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways.

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Building Inclusive Online Communities

Higher Logic

Researchers suggest that one of the main ways to limit bias is to slow down. The second type is perception bias , which occurs when you form an opinion about a group that makes it difficult to fairly assess an individual within that group – think about how Baby Boomers view Millennials and vice versa.

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Association Success: 7 Ways to Thrive Not Just Survive

Association Freak

Users, of whom 67% are Millennials, have saved $170M+ this year. These new insurance companies are targeting Millennials and have taken pains to simplify and streamline the application process so coverage can be purchased in minutes through a mobile device. On-demand discounts. The Exploding Data Economy.

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What are your association’s tribes?

SCD Group

Cuban’s main point: Trump and Sanders are not running traditional political campaigns but rather exemplify the theory of tribes and the building of tribes. Think of his writing below in terms of your member recruitment and retention efforts: "Sooner or later, tribes begin to exclude interested but unaffiliated newcomers. "It

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