Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Higher Logic

SEPTEMBER 25, 2018

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. The conversations highlighted issues between CPAs and the Department of Revenue (DOR), including technical issues and software glitches that MSCPA wasn’t aware of, so it stepped in to help. “We

Case Study 120

Case Study Massachusetts Newsletter Software 120

Higher Logic

APRIL 25, 2019

Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Award-Winning Success Stories from Super Forum 2018.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Higher Logic

JUNE 6, 2019

You add a huge revenue opportunity. Someone else gets the ad revenue. Let’s be real: Google and Facebook own the majority of the ad market. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? The problem?

Tips 136

Tips Social Media Revenue Content 136

Reid All About it

MAY 6, 2022

Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. It continues to see record levels of engagement and its revenue is up by 34%. Erin Lemons, Senior Director of Marketing, Fonteva & Protech. 15 Ways to Take Your Newsletter to the Next Level.

Arlington 39

Arlington Newsletter Project Revenue 39

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hero worship. Morning Coffee with BAE Start your day with a casual coffee chat on Zoom with your favorite people. More info/register. 1 CAE credit. . More info/register.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.

Learning Management System 41

Learning Management System Education Committee System 41