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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 256
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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Increase non-dues revenue. Association members want to learn, and there are multiple different ways publications can support that. What if your readers aren't engaged?

Tips 136
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Three Small-Scale Ideas for Free Membership

Associations Now

When you rely on member dues as a significant revenue source, free membership sounds scary. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website. But you don’t have to go big: Limited free membership offers might provide just the boost you need.

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Association Brain Food Weekly: 7.23.21

Reid All About it

Webinar pricing/sponsorships. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited.

Video 195
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Three Small-Scale Ideas for Free Membership

Associations Now

When you rely on member dues as a significant revenue source, free membership sounds scary. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website. But you don’t have to go big: Limited free membership offers might provide just the boost you need.

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Association Brain Food Weekly: 5.29.20

Reid All About it

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good. Intriguing.

San Diego 259
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Association Brain Food: 2.3.23

Reid All About it

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Host: Grype Speaker: Dr. Michael Tatonetti, Founder and CEO, Pricing for Associations Wed 2/8 at 7 a.m. Hero worship. More info/register. More info/register. CAE credit.

LMS 40