Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Leverage Data to Drive Member Engagement.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

FEBRUARY 13, 2018

Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. MemberClicks blog author Callie Walker has been banging the drum about changing associations to serve younger members better. Consider a young professionals page on your website.

Recruiting 108

Recruiting Recruitment How To Innovation 108

Associations Now

MARCH 19, 2019

Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage. “We A learning management system, or LMS, can be fundamental to members’ professional development—but finding the software that fits within your organization can be challenging.

LMS 69

LMS Learning Management System Software System 69

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. As you can probably imagine, neither inspired me to renew.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. 76% of our members renew but, only 42% of new members renew.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Smooth The Path

APRIL 24, 2018

Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95