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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341
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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369
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Association Brain Food Weekly: 7.14.17

Reid All About it

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. The Next Marketing Department. Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. 1 CAE credit.

Chicago 166
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Should Associations Offer Conference Subscription Packages?

Associations Now

Major League Baseball teams have started offering Netflix-style ticket subscription packages to boost attendance numbers and attract younger fans to the ballpark. For example, the Minnesota Twins are introducing a redesigned Twins Pass program this season to boost declining attendance numbers. Peter told the Star Tribune. “We

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Find More Meaning in Your Metrics

Associations Now

In baseball, “Wins Above Replacement” has become a powerful metric for connecting player performance to teams’ missions: winning games. You could say that winning games, and winning World Series trophies, is the mission of every baseball team. membership) sales. “When were those home runs hit?