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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274
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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. It is no longer a weird experiment in some back room with a tiger team.”

Revenue 257
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Angela Kisskeys Named Associations North President

AssociationChat

She joined the team as an office administrator, was named Marketing & Communications Manager in 2010 and then became a Co-Director of Associations North in 2017. Our mission is to advance and serve associations in Minnesota, North Dakota and South Dakota. About Associations North.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341
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Record-breaking donations on Give to the Max Day in Minnesota

Beth Kanter

1. Hi Dana, congrats on another successful Giving Day in Minnesota. We had volunteers working the phones and online help desk, monitoring and posting on social media, and a crisis management team ready to address any potential issues. Tell us about your overall marketing strategy/campaign. Can you share some of what you did?

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Here’s how the AOA team did it. Email marketing.

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Should Associations Offer Conference Subscription Packages?

Associations Now

Major League Baseball teams have started offering Netflix-style ticket subscription packages to boost attendance numbers and attract younger fans to the ballpark. For example, the Minnesota Twins are introducing a redesigned Twins Pass program this season to boost declining attendance numbers. Peter told the Star Tribune. “We