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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155
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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers.

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2018 eLearning Predictions: Updated Hype Curve

Forj

We use our knowledge of practical use cases to put the media and marketing hype in perspective. As Mark Iafrate of Accredible , an evangelist for badges, has suggested, these standards could continue to exist in a layered system that rests atop distributed ledgers. You’ll notice that right away below the fold. Innovation Trigger.

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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs.

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Challenges and Opportunities for Association Education Programs

WBT Systems

It is well worth reading for any association that is reviewing its current education offering for members or considering implementing new technologies, such as an association learning management system. Lifelong Learning is Becoming an Economic Imperative.

Education 150
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How to Prepare a Business Case for a New LMS

WBT Systems

As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. But you can’t, not yet anyways.

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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

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