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Taxi Associations Struggle With Dropping Medallion Prices

Associations Now

A serious shift in the market, partly due to increasingly popular ride-sharing services, is having a significant effect on a valuable asset for taxi companies: the medallions that give them the right to operate. At one point, a New York City taxi medallion cost more than $1 million, and they have regularly sold for six figures elsewhere.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Benchmarking and its Application to Your Member-based Organization

YourMembership

News + Press. For instance, a marketing association can survey its membership to find out what vice presidents of marketing in New York City earn; how much their departmental budget is; and the components of their marketing mix. Provides a non-dues based form of revenue. Associations.

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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

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JetBlue to Upgrade Business-Class Seats to Attract Travelers

Associations Now

JetBlue is revamping premium service on its cross-country flights with lie-flat seats to attract more business travelers and, it hopes, to get its revenue stream going in the right direction. The service will be available on new Airbus A321 aircraft on two JetBlue routes: flights between New York City and Los Angeles or San Francisco.

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Wednesday Buzz: Budget Tips for Community Associations

Associations Now

In working with contractors, for example, “if you have been happy with the service you receive, take advantage of early-bird pricing,” Craig Finck, vice president at Alliance Association Bank, said. Tweet of the Day. Beware of these 4 Association PR Nightmares #Eventprofs !

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The Hidden Costs of Inefficiency

Associations Now

Just ask New York City’s Metropolitan Transportation Authority (MTA). Between 2000 and 2010, the city’s MetroCard system was an unexpected profit center for the city, as passengers let $500 million in prepaid fares expire, according to The New York Times. but you get $0.95

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