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Higher Logic Acquires Informz and Real Magnet

Higher Logic

For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. These are two successful companies with leading technologies and talented people behind them, all which complement our team, products, and services.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Advanced Medical Technology Association (AdvaMed); Saving Jobs and Lives – End Device Tax. Digital Content.

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What Video’s Rapid Rise Means for Your Association

Association Adviser

Video enhances engagement with your members, new ways to connect at your events and new ways to recruit, educate and train members. A 3-5 minute video from the executive director explaining an important or controversial topic will have far more engagement with members than an email or press release.

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Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. When updating your association’s members, Twitter offers a bit more personality than a press release. But as our resident technology expert Ernie Smith noted , authenticity, not humor, is what matters.

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How to Keep Your Employees in 2017

Associations Now

Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. Mission-minded recruits.

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Association Brain Food Weekly: 6.8.18

Reid All About it

If your technology wish list is long but your budget is short, you have to prioritize your needs. DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions. Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ).