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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155
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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. You fall to the level of your systems.” They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead. Chapter habits. Workplace culture.

Revenue 205
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Association Brain Food Weekly: 7.23.21

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Webinar pricing/sponsorships. Different generations have a lot to teach each other, says WBT Systems. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Eye-opening.

Video 195
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Learn How To Build A Successful Membership Website

Disciple Media

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36
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Association Brain Food: 10.21.22

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WBT Systems explains why: they will more quickly adapt to change, acquire new skills and knowledge, and continue growing and stretching in new directions along with your association. WBT Systems explains how to eliminate and prevent learning content clutter. Hiring lifelong learners. Duty of foresight. Content clutter. They won’t.

Revenue 44
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Association Brain Food Weekly: 11.8.19

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WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such.