Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. More info/register.

Certificate 284

Certificate Price Tools Technology 284

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 268

LMS Member Engagement Education Revenue 268

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

Nimble AMS

APRIL 29, 2022

Companies who decide to back your program do so for prearranged benefits, like increased brand exposure, discounted ticket prices, or speaking opportunities at the event. Recruit Subject Matter Experts (SMEs). Do so, by adding several types of content to your learning management system (LMS).

Revenue 118

Revenue Strategy Discount Price 118

Reid All About it

MARCH 8, 2019

The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself. Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. UCLA Anderson Review ). .

LMS 170

LMS Price DC Washington 170

Reid All About it

JUNE 25, 2021

WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association.

LMS 361

LMS Revenue Tips America 361

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. These include “hot, delicious, served quickly, affordable price.” How are they branding and positioning themselves in the market?

Discount 52

Discount Price Sample Marketing 52

Reid All About it

JUNE 2, 2023

―Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions.

Technology 195

Technology Chicago Education System 195

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329

LMS Montana Revenue Price 329

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. And creating your courses is easy as pie with Thinkific’s drag-and-drop system.

Price 36

Price Review Video Library 36

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. WBT Systems says we aren’t going back to normal , and to think otherwise is magical thinking. Forget “normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

GrowthZone

MARCH 8, 2022

Create a Tiered Dues Model with an Ascension System. With tiered dues and an ascension system, your chamber offers and prices the specific, bundled products and services that satisfy the current wants and needs of the member/prospect while adapting to the future wants and needs as they naturally arise over the life of a business.

System 109

System Social Media Price Recruiting 109

MemberClicks

OCTOBER 20, 2023

Association management software (AMS) is a type of membership management software that’s part of an AMS system. The price of your AMS depends on several factors: 1. Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2.

Software 52

Software Association Management How To Email Marketing 52

Spark Consulting

OCTOBER 17, 2017

According to ASAE’s Benchmarking in Association Management: Membership and Components Policies and Procedures , the average association invests $20,000 a year on recruitment and $15,000 on retention. What reward system can I build around that? It’s cheaper and easier to keep an existing member than to get a new one.

Recruiting 225

Recruiting Recruitment Cost Price 225

Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Pricing is one of the four “P’s” of marketing for a reason.

Price 40

Price Products Marketing Discount 40

Reid All About it

SEPTEMBER 15, 2023

WBT Systems explains why it might be time for your association to get into the microcredentials business. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Credit card processors.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Good advice never goes out of style. More info/register. More info/register.

LMS 369

LMS Certificate America Committee 369

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

Revenue 229

Revenue Survey Education Strategy 229

Reid All About it

NOVEMBER 12, 2021

In another one of their “learning science made easy” posts, WBT Systems introduces the original, revised and rebuffed Bloom’s Taxonomy —a taxonomy used by instructional designers and instructors when developing educational programs. Marketing fundamentals. It’s a good list to compare against your marketing strategies and tactics.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

MemberClicks

MAY 13, 2022

Or maybe you’re tired of dealing with disconnected solutions that require you to juggle multiple systems, duplicate tasks and manually transfer data. . Instead of investing in the first system you come across, it’s important to be strategic in your search to find the right solution for your organization’s unique needs.

Software 52

Software Association Management Price System 52

Blue Sky eLearn

JULY 24, 2019

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. It’s good to find a management system that allows you to track payments within the software instead of an outside source. . Process payments. Keep track of attendance.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

MAY 10, 2019

If you have a system selection in your future, or you’re in the midst of one, stop right now and read this post from Dan Hickey at DelCor Technology. He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Read more at the Harvard Business Review.

DC 170

DC FAQ Member Experience Project 170

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Membership Marketing

MAY 3, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Dues Pricing and Value. We will explore some of the following topics: • Pricing Theory. • Price Points.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

JUNE 5, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. This is known as a market expansion strategy. Speaking Engagements. Publications.

Recruiting 40

Recruiting Recruitment Price Survey 40

Reid All About it

FEBRUARY 19, 2021

My new favorite word, it means “ jumping out of the system ,” not just thinking out of the box, but ignoring the box completely. Anne-Laure Le Cunff at Ness Labs writes, “With jootsing, a system’s rules can be used as a starting point to work against… the idea is to start from a seemingly unbreakable rule, and then… to proceed to break it.”

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Membership Marketing Benchmarking Report. Pricing Your Product, Service, or Membership.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

OCTOBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? Speaking Engagements. Publications.

Price 40

Price Marketing How To Survey 40

Reid All About it

SEPTEMBER 25, 2020

WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Marketing Manager, Aptify. Conference attendee learning journey.

Case Study 285

Case Study Content Montana Price 285

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Not anymore.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

OCTOBER 27, 2017

As a freelancer, I agree with WBT Systems that associations should prepare their membership model and professional development programs for the growth of the freelance economy. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

DC 293

DC Washington Member Engagement Content 293