Remove Marketing Remove Revenue Remove St. Louis Remove Strategy
article thumbnail

Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341
article thumbnail

Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60
article thumbnail

Do Whatever Rings the Cash Register: Associations & NonDues

SCD Group

is the Chief Executive Officer of the 36,000 member American Optometric Association highlighted non-dues revenue in a meeting of the St. Louis Institute for Association Leadership (STIAL). Louis Institute for Association Leadership (STIAL) featured non-dues revenue at its April meeting. Barresi, OD, Ph.D.

article thumbnail

SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

by Anna Caraveli via Jamie Notter “As ‘strategy’ has blossomed, the competitiveness of Western companies has withered.” In the right hands, such technologies can provide unprecedented marketing and growth opportunities. Panera management on the move; Co-CEOs live in different cities, headquarters in a third (St.

article thumbnail

SCD Group: Is there a "magic" price for association memberships?

SCD Group

First, during a session at the Content Marketing World Conference , Jim Kukral of Internet Marketing for Business, mentioned that one of the advantages of publishing your book on Amazon was that you can change the pricing of your book as often as you want. The YMCA of St. Louis paper. Strategy | Content | Discovery.

Price 40
article thumbnail

6 Questions to determine what's next for your association - SCD Group

SCD Group

George Csolak, a sports reporter in St. Louis (before the newspaper closed) and pr professional, is one of the best people I know at getting “the story.” How can we find ways to lower our costs or increase revenue sources so we can lower costs to members (for dues and fees)? Strategy | Content | Discovery.