Well, things are changing: the economy, technology, social media tools and paradigms for using them, generation shifts. So, I was one of the lucky ones who got to see Dave Grohl’s new documentary “ Sound City ” last night at the Crest in Sacramento (and yay +Sandra Giarde was with me, Mark and Molly). Now that your business has survived the much-hyped “end of the world,” handling your online marketing should be a piece of cake, right? MORE

We are spending money by the fistful on communications and marketing pieces trying to justify the value of membership to each individual person, hoping they pick just ONE out of the huge list of reasons why they should be a member without seeing the look on their faces when they look at the list and instead realize they dont actually care about half of what we say we do for them. Accelerating innovation in science, technology and the arts by focusing on the knowledge itself. MORE

“Our members dont DO technology,” one AE told me recently. Maybe not, I thought, but your members are aging and being replaced by new, younger, professional members for whom technology is an essential component of successful business. There are many potential MLS alternatives these days—better, slicker technologies and vast amounts of enhanced real estate information. Technology. Association Marketing. Social Media. Off Stage. MORE

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Learn how the American Association of Airport Executives (AAAE) is serving members during this time of “social distancing,” meeting cancellations, and uncertainly about the future. MORE

Jamie Notter and I are amazed – and humbled – what people are saying about our book Humanize: How People-Centric Organizations Succeed in a Social World. There are many good reviews on Amazon already, but here are some of our favorite blog reviews: Danny Brown, Director of Retention and Social Media at Jugnoo, Inc. ” Elizabeth Engel , Director, Marketing and Sponsorship, the National Association of Childrens’ Hospitals, Washington, DC. MORE

Holy moly there are a LOT of social media positions out there! Didn’t we tell you the trend is UP for social media hiring? Here’s just a sampling that have come across our radar recently: New Media Manager , California Medical Association (Sacramento) – “The New Media Manager is responsible for engaging members and the broader community using new media tools, enhancing the CMA brand and growing awareness of the Association’s activities.&#. MORE

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Dig design, innovation, technology. MORE