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From Field to Future: Learning from the Eagles’ Loss to Elevate Association Marketing with AI

AssociationChat

My husband’s disappointment with the Eagles and their season-ending loss to Tampa Bay has permeated our household this week. Teams use data and technology to understand their weaknesses and strategize for future games. It’s sad witnessing how he is processing the disappointment and emotion. He loves his team. He hates his team.

Tampa 59
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Association Brain Food Weekly: 8.27.21

Reid All About it

Nir Eyal would like you to stop calling everyone “ addicted to technology.” I don’t think technology is to blame. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

Tampa 200
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Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. More info/register.

San Diego 370
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Keep Members Coming Back

YourMembership

Technology. Recently we started “office hours,” in which once a week for two hours we are available in person or via instant messaging for whatever our members might need, from help setting up their profiles on the website or for brainstorming marketing ideas with them. Smith is the Director, Inbound Marketing at YourMembership.com.

Tampa 150
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Your Member Recruiting Campaign Will Fail Without This

YourMembership

Technology. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. In the Tampa market, The Moose are piloting the largest public education campaign in their history. Nonprofits + Foundations. Chambers + EDCs.

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6 Tips to Improve Your Association’s Management with Data

Fonteva

Identify opportunities for technological innovation. This is the first email marketing design trend on this list. However, as the demographics of your membership change and technological innovations continue to evolve, recruiting is now more challenging than ever. Identify opportunities for technological innovation.

Tips 52
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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership

Technology. It incorporates paid advertising in the Tampa market – encompassing buses, bus shelters, billboards, online and newspapers – public relations; social media AND grassroots marketing. Saturating a market with clear, consistent messages for a defined period of time will undoubtedly increase success.