Our Point of View is Not Our Members’ Point of View

Smooth The Path

We may think membership is economically priced. Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. If not, get closer to your members.

Price 60

What We Can Do to Get Members to Rave About the Association

Smooth The Path

Think of the things and experiences you buy and it would never occur to comparison shop because you need THAT, not the next best cheapest facsimile of THAT. We don’t love them because they are the lowest price. What else can we do to get members to rave about our association?

Price 60