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New Report Examines How Millennials View Leadership

Associations Now

New research reveals both similarities and differences in the way millennials and older generations approach the C-suite, as well as some misconceptions. It also gives cross-generational recommendations on how to ensure that millennials become successful leaders. Millennials, as the largest generation in the U.S.

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Can Associations Attract Millennials with Credentialing?

Associations Now

A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? As an aside: Did you know that millennials are now the largest population in the U.S.?

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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

According to the 150 association professionals surveyed for the report, they know the high value attendees place on good content, so they’re working hard to deliver it in multiple formats that people say they want. But with attendee demographics more diverse than ever, some groups are struggling to meet everyone’s needs.

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The Future of Learning, According to Millennials

Associations Now

college students by Millennial Branding and Internships.com says that may indeed be the case, as respondents said that they are more willing to learn online and that they view the future of learning as more virtual and social media driven. What is your association to attract and engage millennials in your face-to-face or virtual offerings?

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Daily Buzz: Switch Up Your Media Outreach

Associations Now

But getting media coverage for your association—well, it’s not always as easy as writing up a quick press release. While this might sound like it requires commissioning a study or survey, sometimes it is as simple as mining what you already have.”. What millennial business travelers value most: solo time.

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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

“The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. As for their priorities when choosing a bike to buy, women, in the survey of 48,000 U.S.

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Meetings Forecast: The Future is Bright

Associations Now

IMEX America’s Index of Optimism , released last Friday by the IMEX Group , showed that 67 percent of those surveyed are more optimistic today than they were a year ago. The survey also asked meeting professionals about the following: Buying Influences.