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Association Brain Food: 4.12.24

Reid All About it

Pricing in a Post-Pandemic World: Maximizing Revenue Learn methods for assessing price sensitivity and willingness to pay. Find out how to bolster the case for your current pricing, raise prices strategically, and evaluate non-product-specific pricing approaches like subscriptions or folding education into membership fees.

Revenue 257
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What Components Should Be Funded By Reserves? | Reserve Study 101

Association Reserves

Pro Tip: Identify the Biggest Components Don’t look at the cost of your projects and stress on the ones with the highest price tag. Get a proposal here! For more tips like this, subscribe to our newsletter or to our YouTube channel here! Click here to check out uPlanIt – The first-ever interactive budgeting tool for HOAs!

Project 52
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Taking a Fresh Look at Association Sponsorships, Part 2

Association Adviser

We’ll also look closer at pricing strategies and activation. Pricing the sponsorship. As I discussed last time, many of you tend to price your sponsorship packages according to what you feel you need just to cover your costs. This includes lanyards, newsletters, banners, website advertising, category exclusivity and more.

Price 60
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The First Milepost for the 3-Way Management Team

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more.

Team 28
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Dorothy, We Aren't in Vermont Anymore. : Off Stage

Off Stage

Let’s say it’s an issue of whether or not the association should take a position on the location a proposed new highway in your community. The Board proposes a questionnaire to the members (“Let’s survey the troops!”). Clearly, this is discussion time. Or both.). Write a blog, using member questions.

Vermont 40
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Sample Strategy and guidelines for Group/Affinity Services

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. C6 Support.