Wednesday Buzz: The Price of Looking Too Nice

Associations Now

When designing newsletters, flyers, or other promotional materials for your organization, should you have to be worried about things looking “too professional?” The post Wednesday Buzz: The Price of Looking Too Nice appeared first on Associations Now

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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Features Revenue feedback help non-dues revenue pricing resources sponsors

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is pricing too low? E-newsletters and physical magazines. Organizations that sponsor your e-newsletter, for instance, may reach 5,000 people every week. Set Prices Carefully. Set your prices deliberately, based on the perceived value of each package.

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

For instance, is having your newsletter tracking in your AMS a requirement? If so, you'll want an AMS that provides robust newsletter functionality or has a comprehensive integration with a robust newsletter tool.”. Purchasing new technology is a big undertaking.

Harnessing the web 2016 conference – early bird offer

Optimist Consulting

I always attend the conference and enjoy speaking there, so I’m happy to be able to offer readers of my e-newsletter access to specially discounted tickets to the conference.

A Guide to the Association Market in China ?


The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based products like e-newsletters, webinars, social and networking platforms (Twitter, Facebook), mobile channels, or other cyber-related activities work well. Pricing model.

Is it time for an event sponsorships makeover?

Aaron Wolowiec

Associations should work with sponsors to find a price point that is mutually agreeable when introducing new event sponsorship offerings or when working with a first-time sponsor. Tara Ericson, group vice president at Naylor Association Solutions.

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The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Price. (9). price testing. (5). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

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Personalize the Member Experience, Increase Retention

YourMembership Blog

Pricing. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. They did so in minutes but it had such an effect on him he wrote about it in his newsletter. Pricing. Membership Software Association Management Software.

Playing to Your Strengths: Friday Fix

YourMembership Blog

Pricing. Never assume that just because it was in your most recent newsletter that everyone knows about it. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press. Customers. Technology. Management Team. Partner Programs. Corporate Responsibility. Inside YM. Careers. Contact.

Association Events Can Learn from Amazon’s Disruption Model

Associations Now

Is there a transparent pricing model? I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. I’ve worked with groups where the pricing is set because it just “feels” like $500.

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Feel the love

Aaron Wolowiec

Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media. Example: Place a testimonial on the membership application page near the membership pricing to reinforce the idea that association membership is worth the expense.

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Active Loyalty in the Lifelong Learning Business

WBT Systems

Another brand is always offering what they want at a better price or a more convenient time. When e-learning is merely a commodity and all offerings seem the same, customers make decisions based on price and other convenience factors.

What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. You most likely promoted the course in newsletters, but next time, try some of these other methods. Competing on price is a race to the bottom, so that better not be it. Problem: Price. You were so proud.

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[Cool Social Tools] QiqoChat for Live Online Events


In addition to the live events described above, here’s a list of all dozen tools on QiqoChat from a weekly peer-to-peer newsletter to blog articles and written conversations. The max price any organization has to pay is $3000/month.

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Association Brain Food Weekly: 4.12.19

Reid All About it

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter.

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How to find your people on the social web – fast!


The pricing seems very reasonable ($0.5 According to Jay, what you get is a report showing what percentage of your list is on which site, you get demographics, you get Twitter influence score (based on integration with Klout ), and you can even email segments of your list with Mailchimp (who we use and love for our SocialFish Food e-newsletters). OK so you MUST check this out. We’ve stumbled across something new and very exciting (hat tip to Jay Baer )!

Techsoup Canada: Technology for nonprofits and charities


These factors are compounded by real barriers to access; much of the tech that can help associations do better work is priced for the private sector. We write blog posts, share resources on social media and through our monthly newsletter, and host monthly webinars with experts who share insight into relevant issues, programs, and trends. Don’t forget to sign up for our newsletter and to find us on social media.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

We’re Hiring! The Big Red “M” Seeks a Marketing and Communications Director

Moery Company

The Big Red M” also offers consulting services for membership dues pricing, sponsorship inventory, sales processes, strategic planning and other association operations. Moery/InLoop Newsletter: Manage production of the weekly Moery/InLoop Newsletter to nearly 3,000 readers.

Community Empowers Brand Ambassadors

Higher Logic

You may have heard of theSkimm -- it’s a daily newsletter geared towards fast paced women who needed to stay on top of world events. Their growth and loyalty are particularly impressive feats since the newsletter is only a few years old.

Keep Members Coming Back

YourMembership Blog

Pricing. Here at we have a monthly e-newsletter, and we also maintain a private members-only group on Facebook, in addition to our main Facebook page. Highlight the most active members in your e-newsletters or social media posts. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support.

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How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Figure out how you will price the full course, then come up with a price for the pilot program based on the value (or outcomes) you will deliver and the amount of content you’ll cover during the pilot. Discount that price based on the amount of feedback you’ll expect students to provide.

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The makings of marketing mavens

Aaron Wolowiec

Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. For example, e-mail newsletters and campaigns should be consistent with branding (the look and feel of the association).

Building Personas: Defining Your Audience

Higher Logic

From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Creating personas is a valuable practice for many departments across organizations.

From Owning the Publication to Owning the Idea


What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs?

Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Pricing. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can [.]. Pricing. Membership Software Association Management Software. Solutions. Associations.

Building Community With $1.50 Beer

Associations Now

That price holds until someone goes to the bathroom. So, everyone does their best to “hold it,” because no one wants to be that person who caused the special pricing to end. How to achieve the next level of engagement at your event. By Beth Surmont CAE, CMP.

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Best Benefit Ever: Say It Visually

Associations Now

Prices for the tool range from $15 to $28 per month , with annual memberships available at a steep discount.) Individuals get free access to webinars, newsletters, research, and, at higher levels, project and career assistance.

Association Brain Food Weekly: 11.3.17

Reid All About it

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. – Price Sensitivity Analysis.

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Goodbye e-learning

Aaron Wolowiec

There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. Have formal, documented product development and pricing processes that cover their technology-enabled and technology-enhanced learning.

Daily Buzz: Microsoft Outlook Gets Verified

Associations Now

Organizations have to opt in to get the verified icon, but once obtained, it can validate you and your content, as well as give consumers better access to contact information, newsletter subscriptions, and more. You need to price your meeting right to meet your attendance goals.

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The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. We use “membership” as an excuse to sell more stuff at discounted prices to members.

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Why You Should Be Measuring Community Vibrancy

Higher Logic

Community newsletter opt-outs. For instance, if members who purchase more often suggest ideas for new products and review pricing pages in your community, those actions would go into an activity profile describing members who are likely to make another purchase.

4 Posts on Association Marketing

SCD Group

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead.

Readers Say Virtual Attendees Should Pay Fair Share to Access Conferences

Association Adviser

Most organizations are still tinkering with the right mix of content offerings and price points, but the majority of respondents (59.4 Chart represents consolidated responses from recent newsletters and Dan Stevens, president of WorkerBee.TV , recommends “pricing at market” by factoring in the total cost of attending the event (registration, hotel, travel, etc.),

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NTEN + Planet = Better Place


Summer Special: Join at full price and we’ll extend your membership through the end of 2012! Check out the latest (social media themed) NTEN Connect newsletter to get a good feel for what NTEN is all about. $85

Doing Personalization Right

Association Success

While the local store might be friendlier, and the shopping mall might offer a more exciting experience, shopping online became a game of bargain hunting, competitive pricing, and convenience. For example, when creating a newsletter, can we not use machine learning to build a version of the newsletter for each individual depending on his/her interests and requirements? Data can curate unique member relationships when used responsibly.

CXPA Elevates the Customer Experience with Community

Higher Logic

After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. CXPA also started using it for newsletter articles.

The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

Most likely the cream of the crop—professional development (PD) staff who knew about the survey because they read the Tagoras blog and/or newsletter—professionals who are themselves lifelong learners. Develop processes for e-learning product development and pricing. Does your association have a process for setting prices for e-learning products? If you do, kudos to you because only 40% of survey participants have a pricing process.

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