Wednesday Buzz: The Price of Looking Too Nice

Associations Now

When designing newsletters, flyers, or other promotional materials for your organization, should you have to be worried about things looking “too professional?” The post Wednesday Buzz: The Price of Looking Too Nice appeared first on Associations Now

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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Features Revenue feedback help non-dues revenue pricing resources sponsors

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Webinar Sponsorship Trends – Association Field Report (May 8, 2020)

Moery Company

I highly encourage you to do two things: record the webinar and then promote the recording on a variety of different platforms: social and e-newsletter. There are two different price points that I think you can offer there. Hi, it’s JP Moery with your report from the field.

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A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based products like e-newsletters, webinars, social and networking platforms (Twitter, Facebook), mobile channels, or other cyber-related activities work well. Pricing model.

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is pricing too low? E-newsletters and physical magazines. Organizations that sponsor your e-newsletter, for instance, may reach 5,000 people every week. Set Prices Carefully. Set your prices deliberately, based on the perceived value of each package.

Association Field Report (March 23, 2020)

Moery Company

Determined by how much engagement you have with to sponsor, across different points of engagement, will determine what the pricing should be. Transcript: Hi friends, it’s JP Moery, here is today’s update from the field.

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Harnessing the web 2016 conference – early bird offer

Optimist Consulting

I always attend the conference and enjoy speaking there, so I’m happy to be able to offer readers of my e-newsletter access to specially discounted tickets to the conference.

Here’s a big idea: Innovation can be small

Association Success

Here are three examples of small-sized innovations we’ve implemented in 2019 at the Professional Pricing Society. Now, instead of an alert to login with a link to the member portal, we email them a link to view the newsletter directly without login. Let’s make a bet.

Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Objection 1: Price.

Case Study: Sponsorship Sales Success – Association Hustle Podcast Episode 221

Moery Company

We have a briefing on the event: a general description of the sponsorship ecosystem, the prospectus, the price points, the ability to negotiate (or not), and review the sponsorship inventory. Check out our blog at moerycompany.com and subscribe to our weekly newsletter.

PODCAST | Association Hustle Podcast – Episode 215: Productivity Hacks for the New Year

Moery Company

That means working at our pricing structure, looking at new services, considering collaboration or partnerships, or buying new companies, dropping or renewing new clients, communicating the culture to our team, making sure that we have the right people on the bus and in the right seats.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Price. (9). price testing. (5). Membership Marketing Blog.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Pricing. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. They did so in minutes but it had such an effect on him he wrote about it in his newsletter. Pricing. Membership Software Association Management Software.

Playing to Your Strengths: Friday Fix

YourMembership Blog

Pricing. Never assume that just because it was in your most recent newsletter that everyone knows about it. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press. Customers. Technology. Management Team. Partner Programs. Corporate Responsibility. Inside YM. Careers. Contact.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Price. (9). price testing. (5). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

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Is it time for an event sponsorships makeover?

Aaron Wolowiec

Associations should work with sponsors to find a price point that is mutually agreeable when introducing new event sponsorship offerings or when working with a first-time sponsor. Tara Ericson, group vice president at Naylor Association Solutions.

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Active Loyalty in the Lifelong Learning Business

WBT Systems

Another brand is always offering what they want at a better price or a more convenient time. When e-learning is merely a commodity and all offerings seem the same, customers make decisions based on price and other convenience factors.

What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. You most likely promoted the course in newsletters, but next time, try some of these other methods. Competing on price is a race to the bottom, so that better not be it. Problem: Price. You were so proud.

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Association Events Can Learn from Amazon’s Disruption Model

Associations Now

Is there a transparent pricing model? I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. I’ve worked with groups where the pricing is set because it just “feels” like $500.

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Keep Members Coming Back

YourMembership Blog

Pricing. Here at LocalShops1.com we have a monthly e-newsletter, and we also maintain a private members-only group on Facebook, in addition to our main Facebook page. Highlight the most active members in your e-newsletters or social media posts. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support.

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Daily Buzz: Don’t Forget About Small-Scale Innovation

Associations Now

Although most leaders might see innovation as disruptive, transformative change to a process or product, Michael Tatonetti, director of certification and education for the Professional Pricing Society (PPS), argues that there is more to innovation than its large-scale ventures. “I

Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Pricing. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can [.]. Pricing. Membership Software Association Management Software. Solutions. Associations.

Association Brain Food Weekly: 4.12.19

Reid All About it

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter.

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How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Figure out how you will price the full course, then come up with a price for the pilot program based on the value (or outcomes) you will deliver and the amount of content you’ll cover during the pilot. Discount that price based on the amount of feedback you’ll expect students to provide.

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Feel the love

Aaron Wolowiec

Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media. Example: Place a testimonial on the membership application page near the membership pricing to reinforce the idea that association membership is worth the expense.

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Association Brain Food Weekly: 11.3.17

Reid All About it

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. – Price Sensitivity Analysis.

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[Cool Social Tools] QiqoChat for Live Online Events

SocialFish

In addition to the live events described above, here’s a list of all dozen tools on QiqoChat from a weekly peer-to-peer newsletter to blog articles and written conversations. The max price any organization has to pay is $3000/month.

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Readers Say Virtual Attendees Should Pay Fair Share to Access Conferences

Association Adviser

Most organizations are still tinkering with the right mix of content offerings and price points, but the majority of respondents (59.4 Chart represents consolidated responses from recent newsletters and AssociationAdviser.com. Dan Stevens, president of WorkerBee.TV , recommends “pricing at market” by factoring in the total cost of attending the event (registration, hotel, travel, etc.),

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Community Empowers Brand Ambassadors

Higher Logic

You may have heard of theSkimm -- it’s a daily newsletter geared towards fast paced women who needed to stay on top of world events. Their growth and loyalty are particularly impressive feats since the newsletter is only a few years old.

Rethinking Membership As A Global Engagement Model

GlowGlobally

Your value proposition must be adjusted (in its content, price and means of engagement) to suit the needs of the target audience and to offer value as it is perceived by that audience.

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Building Community With $1.50 Beer

Associations Now

That price holds until someone goes to the bathroom. So, everyone does their best to “hold it,” because no one wants to be that person who caused the special pricing to end. How to achieve the next level of engagement at your event. By Beth Surmont CAE, CMP.

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The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. We use “membership” as an excuse to sell more stuff at discounted prices to members.

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Tools you can use to organize your content strategy

Association Success

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. Premium priced versions also include a handy hashtag suggestion tool. . So much of what an association produces involves or revolves around content. .

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How to find your people on the social web – fast!

SocialFish

The pricing seems very reasonable ($0.5 According to Jay, what you get is a report showing what percentage of your list is on which site, you get demographics, you get Twitter influence score (based on integration with Klout ), and you can even email segments of your list with Mailchimp (who we use and love for our SocialFish Food e-newsletters). OK so you MUST check this out. We’ve stumbled across something new and very exciting (hat tip to Jay Baer )!

Daily Buzz: Microsoft Outlook Gets Verified

Associations Now

Organizations have to opt in to get the verified icon, but once obtained, it can validate you and your content, as well as give consumers better access to contact information, newsletter subscriptions, and more. You need to price your meeting right to meet your attendance goals.

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Building Personas: Defining Your Audience

Higher Logic

From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Creating personas is a valuable practice for many departments across organizations.

Techsoup Canada: Technology for nonprofits and charities

SilkStart

These factors are compounded by real barriers to access; much of the tech that can help associations do better work is priced for the private sector. We write blog posts, share resources on social media and through our monthly newsletter, and host monthly webinars with experts who share insight into relevant issues, programs, and trends. Don’t forget to sign up for our newsletter and to find us on social media.

Doing Personalization Right

Association Success

While the local store might be friendlier, and the shopping mall might offer a more exciting experience, shopping online became a game of bargain hunting, competitive pricing, and convenience. For example, when creating a newsletter, can we not use machine learning to build a version of the newsletter for each individual depending on his/her interests and requirements? Data can curate unique member relationships when used responsibly.

We’re Hiring! The Big Red “M” Seeks a Marketing and Communications Director

Moery Company

The Big Red M” also offers consulting services for membership dues pricing, sponsorship inventory, sales processes, strategic planning and other association operations. Moery/InLoop Newsletter: Manage production of the weekly Moery/InLoop Newsletter to nearly 3,000 readers.

From Owning the Publication to Owning the Idea

SocialFish

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs?