Reid All About it

MARCH 17, 2023

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition.

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Revenue Certificate Committee Leadership 205

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

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Revenue Georgia Price Newsletter 60

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

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Revenue Certificate Blended Learning Discount 53

Membership Marketing

OCTOBER 27, 2021

Many have realized lower revenue from meetings and less dues revenue. To help offset the reduced revenue, associations are exploring increasing dues. But with tighter finances and resurgent inflation, many of the “as needed” associations may require a price increase. First, a dues increase will produce more revenue.

Price 52

Price Revenue Newsletter Cost 52

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Would you like to subscribe to this newsletter? – Revenue Success from Scratch: One Association’s Story. Host: Professionals for Association Revenue. Quick hits. Tue 6/29 at 2 p.m.

LMS 361

LMS Revenue Tips America 361

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Maximizing Revenue through Smart Pricing Strategies. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Can I get an amen?! Josh Spector ).

Certificate 370

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Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Freestone

MARCH 4, 2024

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

Chicago 205

Chicago Education Certificate Revenue 205

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

FEBRUARY 6, 2018

They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. How much will you need in course revenue to make the profit you desire? Newsletter analytics. Discount that price based on the amount of feedback you’ll expect students to provide.

Course 160

Course How To eBook Price 160

Reid All About it

JANUARY 21, 2022

Pricing for Association Events. Ever wondered how to price an offering? Or if the current price is right? Would lowering the price slightly dramatically increase volume? Would raising the price be beneficial to the bottom line and beyond? 25 Ways to Take Your Newsletter to the Next Level. Tue 1/25 at 1 p.m.

Survey 195

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Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Sometimes a brief price drop is enough to make people take the plunge. A membership drive is a targeted campaign that’s designed to bring in new members to your organization!

How To 130

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WBT Systems

OCTOBER 3, 2017

Most likely the cream of the crop—professional development (PD) staff who knew about the survey because they read the Tagoras blog and/or newsletter—professionals who are themselves lifelong learners. If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs.

Mooc 192

Mooc LMS Sample Survey 192

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Revenue and Pricing Strategies for Virtual Events.

Montana 365

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MemberClicks

JULY 5, 2022

Our all-in-one solution helps your association, chamber, or association management company engage your members and increase revenue. Make use of powerful features to save time, grow your membership, generate more revenue, improve communication, build your community, and understand your members. Cost: $49/month. WildApricot.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! While pausing membership might lose members access to special benefits, you could continue to send them your newsletter, for example. Review your event budget. Build your toolkit.

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Association Success

DECEMBER 16, 2019

Here are three examples of small-sized innovations we’ve implemented in 2019 at the Professional Pricing Society. While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want?

Innovation 112

Innovation Newsletter LMS Course 112

Higher Logic

MARCH 21, 2017

Just think about your community’s vibrancy when compared to retention and revenue. Community newsletter opt-outs. They care about how your community has influenced revenue , retention, and product innovation. People know about them and want to see positive results, but when push comes to shove, they don’t value them very highly.

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Higher Logic

FEBRUARY 8, 2018

What is their yearly revenue? From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. How much do they spend?

Press Release 184

Press Release Case Study Newsletter Content 184

Associations Now

JUNE 5, 2019

Is there a transparent pricing model? I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. I’ve worked with groups where the pricing is set because it just “feels” like $500. Are margins oversized and subject to price competition?

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Price Newsletter Cost Team 90

WBT Systems

JULY 31, 2018

A targeted newsletter and streaming video series helps them build rapport with prospects. A job board will attract millennials—and revenue too thanks to the employers who post positions. Price these programs low enough for a ramen noodle budget or provide discounts to young members. Scholarships.

millennials 150

millennials Resources North Carolina Certificate 150

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Member benefit page.

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MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Pricing and demo available upon request. Pricing and demo available upon request. What is Association Management sSoftware? MC Professional.

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MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Set up trade show space It’s time to prepare your venue for your trade show.

Tools 52

Tools How To Software Cost 52

Reid All About it

APRIL 12, 2019

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Unlocking Revenue by Driving Learner Engagement. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? More info/register. Host: Hubb.

LMS 276

LMS Pennsylvania Innovation Education 276

Association Adviser

JULY 11, 2017

OK, the stealing spouses and kissing babies part is far-fetched, but replace that with non-dues revenue: Your competitors are stealing your non-dues revenue by wooing your members to invest in their brand, their trade show, their publication and their hosted-buyer event – leaving you in the cold. It’s all about the brand.

Las Vegas 71

Las Vegas Newsletter Revenue Recruiting 71

Reid All About it

JANUARY 15, 2021

The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue , by Chris Gloede of Ricochet with research assistance from McKinley Advisors, provides succinct advice to help move your content initiatives from response mode to recovery (and revenue) mode. Association learning landscape. CAE credits. More info/register.

Innovation 359

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Forj

JUNE 7, 2021

It naturally follows that this content will catch the eye of your learners— whether through their favorite streaming service, a LinkedIn post, or even an industry newsletter. It’s crucial that you price your eLearning courses in a way that not only covers LMS costs, but brings in revenue for your association.

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LMS Course Library Learning Management System 91

Association Adviser

JANUARY 16, 2013

Pricing for Engagement: Recap of the Three-Part Series in MPI’s One+. This blog post summarizes McIlwraith’s three-part series about pricing for member benefits and meetings that appeared in One+ Magazine. She recommends associations use pricing as a gateway for engagement, rather than as a barrier. Meeting Change.

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Directory Texas Price Newsletter 60

Disciple Media

SEPTEMBER 18, 2023

Through its customizable environment, users can build unique spaces for their members to build their brand and revenue. Reports of limited or inconsistent support and frequent price increases. Pricing can be on the higher side for additional features. Pros: Tailored branding options for an authentic brand reflection.

Tools 36

Tools Price FAQ Member Experience 36

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

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Revenue Tips Certificate Social Media 98

Aaron Wolowiec

FEBRUARY 11, 2014

There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. Another key takeaway: The majority of all respondents report technology has increased their revenue from educational offerings, but less than a quarter have a strategy in place to launch new learning platforms.

Social Media 100

Social Media System Technology Survey 100

Disciple Media

FEBRUARY 7, 2024

Part 2: Selling your membership Now, let’s get to the juicy bit – how do you sell your membership so that you are bringing in new members and scaling your revenue? Continue to engage with your members through regular updates, newsletters, and exclusive offers. How do I determine the right price for my membership?

How To 36

How To Social Media Content Price 36

Membership Marketing

JANUARY 10, 2018

The letter and email can be personalized to highlight how the changes will impact the member as an individual or company by noting new dues prices, benefits, and operations. Update and Launch Membership Renewal Series – A new membership model will certainly impact the renewal process of an association.

Communications 56

Communications How To Recruiting Recruitment 56