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Association Brain Food: 5.24.24

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Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. 1 CAE credit.

LMS 210
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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food: 12.1.23

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Project success stories. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. She explains what happened to her generation when their social lives moved onto smartphones—depressing but valuable insight for associations.

Arlington 266
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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. You fall to the level of your systems.” They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead. Chapter habits. Workplace culture.

Revenue 205
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Association Brain Food Weekly: 9.1.17

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You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. Don’t buy bitcoin because all the cool kids are buying bitcoin, that’s not a good reason, although it does demonstrate the power of social proof.

Content 150
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Association Brain Food Weekly: 12.3.21

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WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. 70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. Quick hits.

Revenue 195