Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. in Alexandria, Virginia. Publications.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. in Alexandria, Virginia. Publications.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Reid All About it

NOVEMBER 10, 2017

The latest research, brought to you by WBT Systems, about the aging workforce, the looming workforce gap, and retirement plans of Boomers is quite surprising. Small Association Forum for Executives (Northern Virginia). Contrary to popular belief, the Boomers aren’t going anywhere anytime soon. 10 CAE credits. More info/register.

DC 150

DC Washington Tools Education 150

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Reid All About it

JANUARY 6, 2023

After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Career Development in Organizations: A Tool for Recruitment, Engagement, and Retention. Supercharge Your Social Media: Tips and Tricks on How Often to Post.

Revenue 42

Revenue North Carolina Education System 42

Membership Marketing

NOVEMBER 4, 2010

Building Your Online Membership Lead Generation and Conversion System. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. One way to look at this lead to paid member conversion system is as a funnel.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. In a pull system the consumer requests the product and pulls it through the delivery channel. On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. • Social Media Ads. Publications.

Marketing 40

Marketing Recruiting Recruitment Price 40

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. WBT Systems recommends recession-proofing your association’s learning business. Recession prep. CAE credit.

Revenue 39

Revenue Education Strategy Leadership 39

Beth Kanter

AUGUST 19, 2013

We were part of an email thread with a small group of individuals offered input on community management systems and facilitator recruiting resources. Diane’s company was involved in one of the early Internet focus group efforts with its Hallmark Moms Club.

Virginia 28

Virginia Recruiting Recruitment Project 28

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Renewal Systems. (14).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. News on Social Media and Membership Marketing. Membership Recruitment. (4). Renewal Systems. (14). Social Media. (5).

Report 40

Report Marketing Price Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. Membership Recruitment. (4). Renewal Systems. (14). Social Media. (5). Social Networking. (6). My Background.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 22, 2011

What I have found works best is to help an organization step back and see the big picture and then develop a systemic solution to fixing the problem. In the book he applies the concept of systems thinking to help organizations respond effectively to the challenges that they face. ” 1.

Marketing 40

Marketing System Price Recruiting 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment?

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. Membership Recruitment. (4). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. West Virginia. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). California.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

JULY 17, 2012

The concept was built around a systems thinking approach to membership. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. in Alexandria, Virginia. Tuesday, July 17, 2012. The Membership Lifecycle Turns Five.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Membership Recruitment. (4).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Labels: Acquisition Campaigns , Renewal , Renewal Systems. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

JANUARY 19, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MARCH 9, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. Membership Recruitment. (4). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). Social Media. (5). Social Networking. (6). What Membership Means Around the World. My Background.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. in Alexandria, Virginia. Membership Recruitment. (4).

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Membership Recruitment. (4). Renewal Systems. (14).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). Social Media. (5). Social Networking. (6). My Background.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

JULY 27, 2010

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Practical Uses of Social Media for Association Mar. Membership Recruitment. (4). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 26, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

NOVEMBER 14, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Membership Recruitment. (4). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

DECEMBER 30, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com.

Tools 40

Tools Marketing Price Report 40