Potomac Core

FEBRUARY 28, 2018

Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies. How Associations Build Their Own Customized Advocacy Strategies. Those who don’t will falter.

California 132

California Analysis DC Products 132

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Content audit. Fri 10/16 at 2 p.m.

Indiana 221

Indiana Review Education Conference 221

.orgSource

DECEMBER 12, 2022

Most groups have invested in improved systems and platforms, and some have adjusted their strategy to maximize the new equipment. These are telltale signs: Your strategy has changed. Departments are not communicating efficiently. You can take baby steps and evaluate which strategies are successful and which are not.

California 100

California Innovation Team Strategy 100

Achieve

MARCH 4, 2022

But with the increased importance of data to your strategies comes an increased responsibility to use data properly and respectfully, not to mention legally. How does the GDPR relate to US-based nonprofit marketing and communications? Digital privacy has become a major new fixture in public discourse across all sectors.

California 59

California Texas Florida New York 59

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. Event experience. Their approach? 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

DECEMBER 6, 2019

And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. Getting the Sequence Right: Strategy, Design, Budget!

LMS 221

LMS Software Revenue Cost 221

Reid All About it

MARCH 5, 2021

Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. More info/register. More info/register.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Delcor

FEBRUARY 7, 2022

They develop technology strategies that deliver the desired user experience to members, customers, and employees. To help the association achieve its goals, the CIO must be sure the IT department has the right stuff in its ‘bag’ to effectively manage the four pillars of The 501c IT Maturity Model™ : Technology management and strategy.

Project 105

Project Technology Strategy Process 105

.orgSource

OCTOBER 17, 2023

Otherwise, you will not have the transparent communication needed for progress. When the California IT in Education Association (CITE) wanted to transition from a hands-on board to a more strategic orientation, they called on.orgSource Managing Director of Business Strategy, Sharon Rice. An annual survey is a good start.

Committee 100

Committee Leadership Review Process 100

Reid All About it

FEBRUARY 7, 2020

Presenters: Meena Dayak, ACE founder and strategic trade association communications leader. With analytics, AI, and machine learning, companies can change how they communicate, gain efficiencies, and break down silos between teams and among networked organizations. Strategies to Engage and Retain Your Member Base. 1 CAE credit.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

MAY 1, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits. Monetizing Virtual Events: Building Sponsorship Strategies.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

JULY 23, 2021

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m. Tue 7/27 at 1 p.m.

Video 195

Video Technology Content Strategy 195

Forj

JULY 5, 2017

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Trucil, MA, MPH , Communications Manager, American Geriatrics Society. AAMSE Sessions on the Topic.

Minneapolis 79

Minneapolis Learning Management System New York California 79

HOA Strategies

MARCH 21, 2022

HOA Media & Communications Policy Though it’s probably a little lesser-known, an HOA Communications or Media policy can be crucial to your community. The California Association of Community Managers (or CACM) is another very well-respected entity in the community association management industry.

Education 52

Education Utah Sample California 52

Arc 3 Communications

JULY 21, 2021

Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts. In 2018, the California Consumer Privacy Act (CCPA) was passed that “gives consumers more control over the personal information that businesses collect about them.”

Marketing 52

Marketing United States Tips Email Marketing 52

Association Adviser

NOVEMBER 14, 2013

How to Communicate After a Train Wreck. Developing a Successful Student Membership Strategy. California Society of Association Executives Seasonal Spectacular. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Dan Varroney. Potomac Core Consulting.

Directory 60

Directory California Social Media Newsletter 60

Reid All About it

MARCH 31, 2017

Mobile Learning: A Practical Strategy. Learn how to develop your education strategy to optimize mobile learning in your organization. Join KiKi virtually at the California Society of Association Executives ELEVATE! . Facilitator: David Joyner, Joyner Media & Strategies, Inc. Tue 4/4 at 12:30 p.m. More info/register.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 188

San Jose millennials Revenue Content 188

Association Adviser

FEBRUARY 18, 2014

The Executive (California Society of Association Executives). ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Lyn Slater. How to Create a Pinterest Place Board for an Event. Maggie McGary.

Georgia 60

Georgia Directory California Newsletter 60

Association Success

JUNE 23, 2017

Professor Don Norman, Director of the Design Lab at the University of California, has a fascinating Ted Talk in which he argues that “pleasant things work better”. Engaging people through design makes more effective training strategies. “We Could beautiful design transform the way your association is experienced?

Organization 62

Organization California Cost Innovation 62

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

JULY 14, 2011

Over the last several years the Tour of California has become one of cycling’s premier events attracting the world’s best teams. Your ambassadors are anyone on staff who blogs, tweets, comments or communicates on a public platform. Show them how to communicate, especially to critics; don’t assume they already know.

Social Media 150

Social Media California Team Communications 150

Associations Now

APRIL 18, 2016

Now the University of California Student Association is calling for Chancellor Linda Katehi to leave her post. The university has defended the strategy, which it said was paid for out of the school’s communications budget. These stories mischaracterize the facts.

Sacramento 40

Sacramento California Resources Communications 40

Association Adviser

AUGUST 25, 2016

While most industry participants appreciate your association’s advocacy efforts, Scott Hildebrand , CEO of Starboard Strategies, LLC told a large audience at the recent ASAE annual conference that you have to be creative to get non-member “freeloaders” to pay dues to join your association and get more deeply involved with your advocacy efforts.

millennials 60

millennials Ohio Proposal California 60

Associations Now

DECEMBER 22, 2016

The resource, Access and Inclusion in the Digital Age , is freely available and outlines what local governments can do to improve access to high-speed internet, such as first steps, strategies and models for developing a program , finding funding sources, and working with partners. Department of Commerce also helped with development.

Resources 40

Resources North Carolina Louisiana Missouri 40

Reid All About it

JULY 22, 2022

Effective Practices in Communicating with Chapter Leaders. Or felt like your communication revolved around administrative asks instead of resources and advice? Some super communicator CRPs share advice and examples on creating effective chapter communication practices. 1 CAE credit. Wesley Carr, American Inns of Court.

Price 43

Price Technology Strategy Software 43

Reid All About it

DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. Nonprofit Conversations features guests from around the world discussing topics of interest to the nonprofit community. Speakers: Margaret Hedderman, Communications & Editorial Director, Startup Colorado. Share your success (and failures) in working with volunteers.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

AUGUST 30, 2019

Create a content marketing strategy in seven “easy” steps. I added those quotation marks because developing a strategy is never that easy, you do have to think hard, but it’s immensely doable. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy?

Chicago 34

Chicago DC Analysis Content 34

Reid All About it

JULY 15, 2022

PropFuel describes a practice and mindset growing in popularity at many associations, including ASAE: conversational engagement —a fresh approach to communicating and engaging with members and customers. Strategies for Creating Nonprofit Engagement (Nonprofit Conversations with Cecilia Sepp, CAE ). CMP credit. More info/register.

Technology 39

Technology Marketing Course Education 39

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Social Media 74

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. Is technology a department, a strategy or something in between? It’s a strategy, argued Brooks. “The technology also integrates well with our social strategy,” she added.

Technology 60

Technology How To Video Social Media 60

Association Subculture

APRIL 9, 2012

California was the seventh of eight states to see legislation passed and signed into law to support the creation of benefit corporations. I am no fan of the corporation run amok and I am a staunch supporter of our 501(c) community. communications. (4). community. (3). strategy. (5). advocacy. (1). association. (25).

United States 100

United States California Leadership Education 100

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. . Gaining a Competitive Edge with Content Strategy (Washington DC).

Chicago 37

Chicago LMS New York Content 37

Associations Now

AUGUST 6, 2014

And especially if you work in communications, it’s important to handle them the right way. In The New York Times , University of California-Berkeley journalism professor David Tuller makes the case for clarity —especially as your audience changes—when it comes to the use of acronyms. You have an online community.

Connecticut 40

Connecticut Phoenix New York California 40

Reid All About it

OCTOBER 25, 2019

WBT Systems continues its series on project management basics for accidental project managers —otherwise known as the education, membership, communications or marketing directors who get saddled with overseeing LMS, AMS or other technology implementations. Presenter: nonprofit communications expert Sean Kosofsky. More info/register.

Review 85

Review Education Tips Technology 85

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

New York City 60

New York City New York California Video 60

Association Navigator

APRIL 12, 2013

But I got impatient with politics and wanted something different, something a little more legal than political communications. On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. The variety is what I like.

Alabama 100

Alabama Handbook Washington Pennsylvania 100