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Why email success starts with a clean subscriber list

Association Success

Nowadays, you can’t be too careful with who you communicate with online. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. Clean and Compliant.

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15 Changes in the Learning Business Landscape

Leading Learning

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. For learning businesses, the rise of SaaS has meant better, lower-cost access to a wider variety of learning platform options. The E-learning Cost Cliff.

Course 101
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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

Video 60
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Surfing Alone: How More Time Online Cuts Into Everything Else

Associations Now

According to new report on online usage trends, we’re giving up more time—and a lot of real-world activities, like in-person communication—when we spend our time surfing the web. Is that a good or bad thing? His results, released in a recent working paper by the National Bureau of Economic Research , disclosed some interesting facts.

Cost 40
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FCC Robocall Ruling Could Hurt Pollsters

Associations Now

While last week’s ruling by the Federal Communications Commission to rein in the use of robocalls was considered a big win for consumers, pollster groups have suggested that the decision could damage a necessary part of the democratic process. A recent robocall ruling wasn’t exactly a slam-dunk win for all. Not Enough Clarity.

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40 Years of the Cellphone: Key Moments in Mobile History

Associations Now

At the time, it wasn’t cheap to make such a call: The Motorola DynaTAC phones cost $3,995 —due partly to the high cost of producing the devices. CTIA: The Wireless Association reflects on the feat in the video above. In ways big and small, the BlackBerry has changed the way Congress does business.

Chicago 40
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Association Brain Food Weekly: 3.13.20

Reid All About it

– Crisis Communications: Coronavirus Edition. Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Learn how you can communicate effectively with or without a plan currently in place. 2 CMP credits.

DC 44