article thumbnail

To Theme or Not to Theme?

Associations Now

Associations often theme their conferences to provide direction to those submitting session proposals. Last month, the American Historical Association announced that its 2020 annual meeting will not a have a theme —for the first time since 2003. So, what should you consider as you determine whether to theme an upcoming conference?

article thumbnail

The Agriculture Industry’s Challenge: Marketing Meat to Millennials

Associations Now

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. Started in 2003, the campaign encourages consumers to eat vegetarian meals at least one day per week. Could it work?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Conference Needs To Go On An Education Session Diet

Velvet Chainsaw

Your conference attendees and prospects are less satisfied with an extensive list of education offerings than a narrow one. Chernev,2003 ; Iyengar & Lepper, 2000 ). Chernev,2003 ; Iyengar & Lepper, 2000 ). Frequently, conference hosts say, “We have something for everyone!” The Paradox Of Choice.

article thumbnail

Getting Married to Membership May Require Engagement First

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. community that people value and that our organizations market. July 29, New Orleans, NYIB Leadership Pre-Conference. 14, Santa Fe, ISAS Admissions Conference. 28, Columbia, CAI-SC Annual Conference.

article thumbnail

Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. MySpace in 2003? American Hospital Association’s 2013 APRE Conference. 14T5cIp #assnchat. Kent Lewis.

Georgia 60
article thumbnail

Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. split second of visibility on TV, at a conference, or during a program. meeting or conference without finding myself bombarded with sponsor. July 29, New Orleans, NYIB Leadership Pre-Conference.

article thumbnail

Jeffrey Cufaude, Idea Architects: The Value of the Visual: Facilitation.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions.