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Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. This is actually a good thing. Clean and Compliant. Less is Often More. Measure What Matters.

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Don’t Let Your Tech Resiliency Fall by the Wayside

Associations Now

But a lot of music disappeared from the internet after the social network MySpace revealed that it had lost all of the music uploaded to its site between 2003 and 2015. OK, maybe you weren’t in a college band—maybe that was your roommate in the dorms. That’s a lot of MP3s—and a lot of culture—lost in one fell swoop. What the heck happened?

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Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. Beware of political risks when exploring new global markets. Violence erupted just a few blocks from my office with clashes between protesters and the police, the torching of cars and mass arrests. Managing Political Black Swans.

Georgia 101
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15 Changes in the Learning Business Landscape

Leading Learning

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. For learning businesses, the rise of SaaS has meant better, lower-cost access to a wider variety of learning platform options. The E-learning Cost Cliff.

Course 101
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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

in order to generate extra revenues. reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1).

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Report: Nonprofits Continue Growth, But With Deficits

Associations Now

The findings, which were revealed in The Nonprofit Almanac, 2016: The Essential Facts and Figures for Managers, Researchers, and Volunteers , showed that nonprofits are maintaining their growth, but at the cost of deficit totals of between 4 and 8 percent of revenue each year.

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Association Brain Food Weekly: 3.13.20

Reid All About it

This is the second session in a four-part webinar series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. Lessons Learned from Toronto’s 2003 SARS Outbreak. 6 Non-Dues Revenue Opportunities Hidden in Your AMS. 1 CAE credit.

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