Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Trade Events – Helping members generate sales, reach new markets & improve marine products.

Industry 164

Industry Analysis Committee Team 164

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Reid All About it

JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Association Adviser

APRIL 16, 2013

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Advertising and sponsorship should be seen as a member benefit, not as a nuisance. When executed well, it helps members find and vet vendors and partners.

Revenue 60

Revenue Georgia Social Media Maryland 60

The Hourglass Blog

SEPTEMBER 3, 2010

Heres one of his key observations: What some board members tell me, when pushed, is that they tolerate things on a nonprofit board that they wouldnt stand for in their day jobs. But board member engagement? Daring to Lead 2006. Thats one of the most valuable resources an association has, and it is in very limited supply.

millennials 40

millennials Innovation Review Resources 40