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Association Brain Food Weekly: 7.21.17

Reid All About it

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association.

Las Vegas 231
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Preparing for an Entirely New Economy

Jamie Notter

I was kind of embarrassed to face the fact that my understanding of the Great Depression boiled down to random ideas and phrases like “stock market crash,” “dust bowl,” and “new deal.” Social Media. December 2006 (10). November 2006 (9). October 2006 (8). August 2006 (12).

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Membership Marketing Blog: The Pathway to being a Remarkable.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I think the findings of this study are as valid today as they were in 2006 when the book was published. Speaking Engagements. .

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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

The Bentonville behemoth wants you to become someone who gets the brands they desire at the best possible price every day. The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer. Labels: Innovation , Marketing.

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The Hourglass Blog: Do You Want Your Members to Be "Smart" or.

The Hourglass Blog

In it, he dissects the difference between customers who know how much your services really cost (referring to them as "smart" customers) and those who dont (referring to them as "stupid"), and shares experiences hes had with companies that charge "stupid" customers much higher prices than "smart" ones. Social Media. Innovation.

Price 40
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The Hourglass Blog: The Bedrock of Innovation

The Hourglass Blog

The perceieved price of failure in these environments is too high to attract the necessary champions for innovation. Social Media. Daring to Lead 2006. To shrink from this challenge, to allow risk aversion to dominate our culture, is to relegate our best efforts to little more than incremental improvements. Photo Source.

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The Hourglass Blog: The Unsung Heroes of Innovation

The Hourglass Blog

The perceived “price of failure,” in terms of the potential loss of power and influence within an association hierarchy, is often too high to attract the necessary champions for innovation. Social Media. Daring to Lead 2006. Innovation. Leadership. Leadership Potential of GenX. Management. Membership.