Association Adviser

AUGUST 27, 2013

Mobile is a game changer in the sense that it alters the way a member engages with an association. Historically, the association controlled the member experience. Now with mobile, the member can control their experience with the association. Non-dues revenue (NDR) is essential to keeping the cost of dues down.

Leadership 60

Leadership Dallas Revenue Technology 60

Association Adviser

MAY 20, 2014

percent agree), member engagement/volunteering (43.4 ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. Advocacy comes from within your members. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Good Blogs.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. ► 2007. (51). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. ► September. (6).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. ► 2007. (51). Good Blogs.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. ► 2007. (51). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. September 28, 2010 8:13 AM. Tony Rossell.

Marketing 40

Marketing Price Survey Discount 40