Association Adviser

APRIL 15, 2014

Develop a theory about how digital media should help your association achieve its goals, such as member recruitment, retention, engagement or conference attendance. Two examples show how to fit measures into the framework. Wiley 2011) and The Online Advertising Playbook (Wiley 2007). Not for consumer brands only.

How To 60

How To Social Media Examples Strategy 60

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. ► 2007. (51).

Tools 40

Tools Marketing Recruiting Recruitment 40

Beth Kanter

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. The session kicked off with a Spectragram exercise involving the full group. I learned this technique from Allen Gunn from Aspiration over ten years ago at 2007 Penguin Day.

Content 42

Content Leadership Team Analysis 42

Membership Marketing

JUNE 18, 2011

This type of foundation may explain why IBM is enjoying its 100th anniversary – an unusual feat in the rapidly changing technology world. “IBM’s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses.

Marketing 40

Marketing Price Survey Products 40

Beth Kanter

JULY 25, 2017

I was asked to facilitate a small group in a participatory session called “ Digital Forum ,” designed for peer sharing by Marco Kuntz and Mike Johnson. The session kicked off with a Spectragram exercise involving the full group. I learned this technique from Alan Gunn from Aspiration over ten years ago at 2007 Penguin Day.

Class 42

Class Review Content Analysis 42

Guilt by Association

FEBRUARY 9, 2009

We were one of the earliest medical societies to experiment with social media technologies, starting in March 2007. We appreciate about social media technologies can help us accomplish our goals, and we have learned a lot about how our members use social media technologies. What we’re looking for …. More influence.

Massachusetts 40

Massachusetts Social Media Proposal Review 40

Membership Marketing

MARCH 8, 2012

” The program he highlights is run by Nonprofit Technology Network (NTEN) using Twitter, Facebook, and LinkedIn posts to request donations to fund scholarships for their annual conference. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2007. (51).

Social Media 40

Social Media Marketing Price Survey 40