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Strategic meeting audits: Leveraging data to improve ROI

Aaron Wolowiec

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? And while a handful of industry tools already exist to support these planning and evaluation efforts, they are tedious. Additionally, I’ll advocate here for supplier participation.

Revenue 100
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Is it Time to Recession-Proof Your Association?

Associations Now

Many leaders today have not really been tested in a downturn, whether the 2007 downturn, 9/11, the dotcom implosion, or many of the others that preceded those times,” tech executive F. But according to ASAE research during the last recession, member engagement in virtual-only meetings never cracked 10 percent. So, what to do?

Revenue 65
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NAASF Crowdsources Customer Support and Advocacy with Online Community

Higher Logic

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Some members dropped off of discussions entirely. It removed the discussion board in 2007, after a significant number of members stopped using the feature.

America 120
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How Can You Plan for Innovation?

Association Adviser

It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. Innovation can begin by identifying a challenge your industry faces, then setting goals that lead toward new ideas that solve that specific problem. Keep members engaged in the process and looking for solutions.

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From the Corner Office: John Graham, ASAE The Center for Association Leadership

Association Adviser

ASAE supports the interests of more than 21,000 association executives and industry partners representing 10,000 organizations worldwide. Mobile is a game changer in the sense that it alters the way a member engages with an association. Historically, the association controlled the member experience.

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Turn Your Social Media Goals Upside Down

Association Adviser

percent agree), member engagement/volunteering (43.4 ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. Wiley 2011) and The Online Advertising Playbook (Wiley 2007).

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2010 Membership Marketing Benchmarking Survey

Membership Marketing

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. This year the report will add trend analysis and segment membership organizations by industry. ► 2007. (51). © 2007 - 2012, Tony Rossell.

Survey 40