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NAASF Crowdsources Customer Support and Advocacy with Online Community

Higher Logic

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. of membership.

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Strategic meeting audits: Leveraging data to improve ROI

Aaron Wolowiec

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? It’s not that they don’t want to; they either don’t know how, don’t feel empowered or have limited resources. And let’s be honest – this often prevents adoption. learning, networking and value).

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How Can You Plan for Innovation?

Association Adviser

It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. To keep innovation and your association’s work on behalf of members and your industry from stalling, an association should remain nimble in order to respond quickly to changes in the environment. Conclusion.

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From the Corner Office: John Graham, ASAE The Center for Association Leadership

Association Adviser

Mobile is a game changer in the sense that it alters the way a member engages with an association. Historically, the association controlled the member experience. Now with mobile, the member can control their experience with the association. Non-dues revenue (NDR) is essential to keeping the cost of dues down.

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Membership Marketing Blog: What are the Biggest Impediments to.

Membership Marketing

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. ► 2007. (51). Tony Rossell.

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Private Equity Hires Associations, Private Equity Fires Associations

Potomac Core

Bobby Franklin , President & CEO, National Venture Capital Association ( NVCA ) in Washington, DC indicates that PE has the resources it needs to continue acquiring companies. Earlier in his career, Caldeira worked firsthand with Private Equity while at Dunkin’ Brands (2007-2009). Lee Partners.

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Membership Marketing Blog: The Top 25 Lessons Learned in.

Membership Marketing

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. ► 2007. (51). © 2007 - 2012, Tony Rossell. Tony Rossell. Good Blogs.