YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015? According to the U.S. million (the most since January 2001).

Education 150

Education Certificate Revenue Recruiting 150

Membersuite

NOVEMBER 4, 2022

Temper your revenue projections. 2: Revenue Diversification. During the pandemic, many associations were caught short when they had to cancel or transform their major revenue generator —the annual meeting or trade show—and didn’t have a worthy virtual alternative for sponsors and exhibitors. 3: Membership Tiers and Pricing.

Revenue 102

Revenue Software Price Technology 102

GlowGlobally

OCTOBER 14, 2012

In 2008, MCI completed a research project for the government of Abu Dhabi. Lack of a commercial business license and bank account to collect revenues in local currency. Most notably, we found that both cohorts found the following to be significant barriers to international growth : Lack of experience and knowledge of a region.

Marketing 60

Marketing Strategy Social Media Certificate 60

Associations Now

APRIL 14, 2019

It’s tempting to jump right into the new ways to engage members in certification. Like most things in the association world, certification is undergoing a transformation. I discuss a few examples of what this new terrain looks like in my feature on certification in the latest issue of Associations Now. Rops, FASAE, CAE.

Strategy 96

Strategy Certificate Industry Education 96

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. ► 2008. (82). Cost of Wrong Strategy. (8).

Price 40

Price Survey Analysis Marketing 40

BlogClump

FEBRUARY 3, 2011

Marginal revenue is the extra revenue earned by selling one more unit of something. But many organizations do not take this into account when building a marketing strategy. ► 2008. If potential entrants would have to incur similar costs, which would not be recoverable if the entry failed, they may be scared off.

Cost 28

Cost Baltimore Review Revenue 28

Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

Marketing Price Survey Recruiting 40