Potomac Core

MARCH 7, 2016

Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. While GCCA’s new strategic plan was instrumental in pivoting the association to an external and strategic focus, the association was already moving in the direction of Disruptive Advocacy Strategies.

Strategy 100

Strategy DC eBook United States 100

Associations Now

APRIL 3, 2013

Washington, DC, ranked highest at $34.04, followed by New York ($28.73), Connecticut ($28.26), and Massachusetts ($27.43). In a 2008 survey of more than 26,000 individuals, ASAE’s The Decision to Volunteer found that “values drive volunteer choices.” Also hard to calculate is why people decide to volunteer.

Connecticut 40

Connecticut Massachusetts New York DC 40

Membership Marketing

DECEMBER 4, 2009

MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award. MGI) President Rick Whelan is the 2009winner of the Direct Marketing Association of Washingtons (DMAW) Award for Distinguished Achievement (ADA). Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

DECEMBER 13, 2010

For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

MARCH 9, 2012

There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. He serves on the Direct Marketing Association of Washington, DC, Educational Foundation Board of Directors. ► 2008. (82). Membership Recruitment. (4).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Washington DC. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). South Dakota.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

FEBRUARY 21, 2011

First in an article in the Technology section of the Washington Post , the case is made that much of the economic dynamism of technology companies comes from sharing talent and ideas. Greg Ferenstein, In a cutthroat world, some Web giants thrive by cooperating, The Washington Post, February 19, 2011. ► 2008. (82).

Innovation 40

Innovation Marketing Price Survey 40