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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!

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Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. By and large, the WAV group articles are about important industry stuff—trends, technology, economy.

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The premise: while modern management is one of humankinds most important inventions, it is now a mature technology that must be reinvented for a new age.". Dec 2009 (12).

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. To whom does the content need to be communicated? Who is responsible for delivering the content?

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. To whom does the content need to be communicated? Who is responsible for delivering the content?

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Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. As a result of the success of 2009, the cosponsors agreed to run another event in Paris in March 2011. Paradigms of a New World.

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A Kick-Ass Community Manager Q&A

Higher Logic

Megan Keane , Membership Director, NTEN: The Nonprofit Technology Network (NTEN). Bethany Lister , Community Program Manager, NTEN: The Nonprofit Technology Network (NTEN). Tom Morrison (MTI): I’ve been in community management since 2009. Ben: As we say to our clients at OCR—it’s not all about the technology.