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Storytelling for Change: 5 Content Strategies for Nonprofits

NXUnite

After segmenting your audience, create tailored messages and content for each group. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. Videos: Video content is highly engaging and provides a dynamic format for your stories.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars.

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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

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Association Brain Food: 4.19.24

Reid All About it

Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. 5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters. Explore 15 key strategies that illuminate the path to newsletter excellence. CAE credit. 1 CAE credit.

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Association Brain Food: 2.16.24

Reid All About it

EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. This is not an assistive technology convention. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. 1 CAE credit.

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Association Brain Food: 4.26.24

Reid All About it

Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

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Four Community Newsletters You Need to Subscribe To

Higher Logic

Community management is a growing industry, with more resources than ever before - but sometimes it can be hard to find the golden nuggets within the ever increasing sea of content. Although some might think them old-school, email newsletters are having a renaissance. If you only subscribe to one newsletter, this is it.