Association Success
DECEMBER 12, 2019
When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . Marsh’s advice is to look at content as though it has a lifecycle. “I
Association Briefings
OCTOBER 22, 2020
Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. Now provide content based on that data “flag.” Deliver content based on those interests.
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Association Briefings
MARCH 30, 2021
These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!
Off Stage
JUNE 25, 2009
25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters.
Idea Architects
MAY 16, 2012
In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Summary: A selection of thought-provoking content from beyond the association management realm that offers new ideas for association executives. Dec 2009 (12). Oct 2009 (2). Sep 2009 (10).
Associations Now
MARCH 21, 2017
“Write articles, create infographics and videos, and tug on their heartstrings through rich, compelling content,” says writer Janice Kersh. Engaging Volunteers further recommends taking advantage of email newsletters, Facebook ads, and digital incentives to reach donors. By 2009, nearly 40 percent were based at home.
Membership Marketing
DECEMBER 10, 2009
Thursday, December 10, 2009. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. Publications.
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