2009 Content Newsletter Revenue 
Association Success
DECEMBER 12, 2019
When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . Marsh’s advice is to look at content as though it has a lifecycle. “I
Association Briefings
OCTOBER 22, 2020
Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. Now provide content based on that data “flag.” Deliver content based on those interests.
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Association Briefings
MARCH 30, 2021
These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!
Idea Architects
MAY 16, 2012
In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Summary: A selection of thought-provoking content from beyond the association management realm that offers new ideas for association executives. How Secure is Your Professional Development Revenue Stream?
Membership Marketing
DECEMBER 10, 2009
Thursday, December 10, 2009. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. Publications.
AMR Management Services
MARCH 29, 2011
Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? We eat and breathe content. Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? This is all content.
AMR Management Services
JUNE 4, 2012
Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. Develop sound communications tools This can range from a printed or email newsletter to a simple website. ► 2009. (53).
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