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Are you creating content you don’t actually need?

Association Success

By 2009, they were sending about 100 million newsletters, according to a presentation Marsh put together. . When it comes to content production, it’s incredibly easy to continue producing the same, regular blog posts, newsletters, eBooks and case studies that have always been written. How do you know your audience wants or needs it?

Content 62
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MTI's Story: Harnessing Community to Digitally Transform

Higher Logic

MTI adopted an online community in 2009. Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention? Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. We’ll let MTI tell you.

Revenue 207
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Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

We’re on content overload and it’s only going to get noisier as the pandemic lingers. The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. It’s the essence of content marketing and is being taken to new extremes in this crisis.

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How to Drive Engagement with Data-Driven Email Campaigns

Association Briefings

Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. Now provide content based on that data “flag.” Deliver content based on those interests.

How To 52
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The Key to Taking Risk in 2014 is Non-Dues Revenue

Tom Morrison

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. After the 2009 economic bust, every non-profit should be doing everything it can to enhance revenue streams to build its reserve funds.

Revenue 40
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Time to get in the game. There’s a game being played?

YourMembership

This is actually good news for many associations as it calls out the need to become content curators for their members. Setting the non-dues revenue aspect aside for a moment, there is the role a successful job board can play in influencing members and driving member loyalty. Case in point is the Florida Bar Association.

Florida 150
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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

Digital elitists have tried to “kill” email since 2009. Most are seeking to own the direct relationship with customers that email newsletters can provide, while improving first-party data strategies and growing revenue. Links to original website content and registration pages is a must in an enewsletter strategy.