AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. HBR’s print advertising revenues dropped 24 percent in 2009.

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Jamie Notter

MARCH 14, 2012

They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). Their members and staff have vetted the wild and crazy content that is on the internet and give you the straight, authoritative, expert truth. December 2009 (8).

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GlowGlobally

OCTOBER 22, 2009

global association strategy, regional planning and local infrastructure to grow your business. International Meeting Strategy and Cost Saving Tips – MeetingsNet Webinar » Oct. Revenue exceeded budget goals based on the positive interest and support of attendees, sponsors and exhibitors, as well as local government support.

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Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast. Balancing Educational Content & Fulfilling Sponsor Expectations. In one word, CONTENT. CAE credit. 1 CMP credit.

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Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Monetizing Virtual Events: Building Sponsorship Strategies. More info/register.

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GlowGlobally

JULY 29, 2010

global association strategy, regional planning and local infrastructure to grow your business. Globally spread corporations such as General Electric already report that their early forays into the global marketplace have allowed them to weather the current economic storm; 50 percent of GE’s revenues are generated overseas.

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GlowGlobally

MARCH 18, 2009

global association strategy, regional planning and local infrastructure to grow your business. ASAE Study Mission 2009 – Lessons from Singapore » Mar. As MCIs Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies. Global Content Dissemination Partner.

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Association Subculture

OCTOBER 11, 2011

For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. strategy. (5).

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GlowGlobally

FEBRUARY 16, 2009

global association strategy, regional planning and local infrastructure to grow your business. It requires running your operation with revenue in and expenses out so as to prove it can stand on its own over a realistic time table. GrowGlobally.org. Market & Biz Plan. Membership. Public Affairs. by Peter Turner.

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GlowGlobally

FEBRUARY 26, 2009

global association strategy, regional planning and local infrastructure to grow your business. The Economist, February 14, 2009. Marketing Communications: Rather than just translating your material, make the content relevant to local audiences. GrowGlobally.org. Market & Biz Plan. Membership. Public Affairs. Peter Turner.

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Association Adviser

FEBRUARY 15, 2013

2 and became CEO in 2009—how’s that for timing [chuckling]? About half of our members are “mom and pop” family-owned businesses, typically with two to four car washes and less than $10 million in annual revenue. EW: 2009 was a very tough year, but it’s been double-digit growth ever since. I came into ICA as the No.

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Association Subculture

JANUARY 2, 2012

I continue to believe that in an interconnected world, we no longer have the luxury of sitting back and naval gazing about membership and non-dues revenue. I will use them as guideposts to help me sift through content, curate and create content and streamline my messaging. strategy. (5). ► 2009. (14).

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Executive Connections

FEBRUARY 4, 2009

» 04 February 2009. I attended the Software Information Industry Association (SIIA) Information Industry Summit (IIS) in New York City last week, and I was encouraged by the positive attitudes expressed by leaders in the content industry. For example, read about How to Organize Your Work Email or Strategies for Customer Service.

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AMR Management Services

JULY 17, 2012

It’s difficult for those engaged in an activity to evaluate whether or not it is moving the organization forward in a key strategy area. ► 2009. (53). All content created and published on this blog is the property of AMR Management Services and may not be republished without the express written consent of AMR.

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Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. ▼ 2009. (69). Improving Attendance using Content, Frequency and. Publications.

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Membership Marketing

OCTOBER 7, 2011

On the con, the continue need to wait for every page spread to load and the endless circling timers detracts from the wonderfully simple task of turning a printed page to find new images and content. I was viewing it more from a content than technical perspective, but both a critical for a successful online publication. . Awareness.

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Membership Marketing

DECEMBER 31, 2009

Thursday, December 31, 2009. at Thursday, December 31, 2009. ▼ 2009. (69). Improving Attendance using Content, Frequency and. 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. 1879-1955).

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Membership Marketing

MARCH 27, 2012

Among a long list of resources, her site includes content on: • Membership Statistics. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). ► May.

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Membership Marketing

DECEMBER 21, 2009

Monday, December 21, 2009. Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action , Penguin Group, 2009, page 53. at Monday, December 21, 2009. December 21, 2009 9:20 PM. December 23, 2009 9:39 AM. December 23, 2009 11:02 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12).

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Association Subculture

FEBRUARY 24, 2010

Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. strategy.

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Membership Marketing

DECEMBER 8, 2009

Tuesday, December 8, 2009. at Tuesday, December 08, 2009. ▼ 2009. (69). Improving Attendance using Content, Frequency and. 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). Speaking Engagements. Speaking Engagements. Publications. Improve Response by Testing Email Subject Lines. Newer Post.

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Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact.

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Membership Marketing

DECEMBER 4, 2009

Friday, December 4, 2009. Whelans professional expertise is in program development and creative strategies, membership acquisition, program operations, and organizational management. at Friday, December 04, 2009. ▼ 2009. (69). Improving Attendance using Content, Frequency and. 2009 Benchmarking Survey. (12).

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Membership Marketing

NOVEMBER 1, 2010

We recommend a concept that I call trading content for contact. Joel Book, Advanced e-mail tactics can shed light on new customers, DM News , Strategic Content, October, 2010, page 10. Hey Tony, I think this strategy is a no-brainer. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8).

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Membership Marketing

DECEMBER 28, 2010

To gather this opt-in, we offer free content from our clients in exchange for contact information (an opt-in). The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8).

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Membership Marketing

AUGUST 4, 2011

Providing value involves both understanding the need for content, community, savings, etc. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. ► 2009. (69). 1 comment: Eric Lund.

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Membership Marketing

JUNE 17, 2010

Disenchanted Members: Whether it is poor customer service, a lack of new compelling content, or a weak fulfillment operation, unhappy members can stop growth fast. Labels: Growing Membership , Growth Characteristics , Growth Strategy. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy.

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Membership Marketing

JULY 12, 2010

And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here. ► 2009. (69).

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Reid All About it

DECEMBER 17, 2021

This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. I did the assessment back in 2009, but I’m curious to see if I’d take the test differently (more honestly) and if my strengths change as a result. How to improve your content marketing SEO.

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Membership Marketing

MAY 17, 2010

One method is what I have come to call trading content for contact. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. What Strategy Leads to Membership Growth? ► 2009. (69).

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Tom Morrison

AUGUST 17, 2011

Key components associations should reengineer that will lead to incredible growth in member excitement, loyalty, and revenues are: Narrowing your focus on doing programs and services for your members they can’t do themselves, allowing you to charge “retail dues.” Crowdsourcing Strategies, Your Key to Member Engag.

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Membership Marketing

APRIL 9, 2010

Having a LinkedIn group (or Facebook page or Twitter account) that is moderated daily, fed with fresh content with efforts made to nurture conversation and community is very different than just throwing it up and walking away, which is what many associations do. ► 2009. (69). 2009 Benchmarking Survey. (12). ► July.

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Association Subculture

DECEMBER 7, 2009

Monday, December 7, 2009. We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have. What do you do about revenue streams being shared in a national/state/regional association structure? December 8, 2009 8:33 AM. skip to main | skip to sidebar. Shelly Alcorn, CAE.

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Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. To whom does the content need to be communicated?

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Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. To whom does the content need to be communicated?

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Association Subculture

NOVEMBER 29, 2011

are excellent strategies and tactics to use - but only when in pursuit of big vision. I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. Labels: leadership , members , mission , strategy , vision. strategy. (5). ► 2009. (14). Stay alive. at 9:12 AM. Newer Post.

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