Membership Marketing

DECEMBER 10, 2009

Thursday, December 10, 2009. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. Publications.

Content 40

Content Marketing Price Survey 40

Associations Now

NOVEMBER 25, 2015

2014 from Cage Free Content on Vimeo. Steered by the vision of Roman Tsunder, founder of ACCESS 360 Media, PTTOW brings together influential leaders, entrepreneurs, and artists in order to reach new innovative heights on a global scale. Don’t get overwhelmed by social media statistics.

Philadelphia 40

Philadelphia Social Media Revenue Project 40

Mizz Information

APRIL 23, 2012

When she resigned she cited the great pressure involved in producing a huge quantity of high-quality, error-free content in such a pressure-cooker style with no training, little guidance or mentoring, and sparse editing. Print ad revenue is down and continuing to diminish, while online ad spend is up and projected to continue to rise.

Washington 40

Washington Social Media Guidelines Revenue 40

Association Adviser

NOVEMBER 21, 2016

Associations that publish advertiser-supported media may hesitate to continue asking for advertising dollars during an economic recession or crisis, but as Sir Martin Sorrell of WPP noted in 2009 , it often costs firms more in the long run to recover the resulting lost ground. Use online media to communicate more. Want proof ?

Case Study 60

Case Study Directory Cost Revenue 60

Mizz Information

FEBRUARY 15, 2011

If youve been reading this blog for a while you know I have a long-standing obsession with citizen journalism and how it benefits companies but takes advantage of content creators. Content thats making plenty of other people plenty of money? In case youre interested in the non-social media side of me, I do love me some Pinterest.

Social Media 40

Social Media New York Content Revenue 40

Mizz Information

JANUARY 20, 2011

Facebook is good for driving traffic to the place where your content is hosted; it is not the place to host the content. Facebooks revenue model is largely comprised of two things: selling ads and selling users information. In case youre interested in the non-social media side of me, I do love me some Pinterest.

Social Media 40

Social Media Content Revenue Video 40

AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? We eat and breathe content. This is all content. It may vary in frequency, format or packaging, but its all content. How much of our content should we be giving away for free?

Library 64

Library Newsletter Kentucky Content 64

Association Subculture

OCTOBER 11, 2011

It is part of a worldwide drive for greater social justice.".Mohamed For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. social media. (3). ► 2009. (14). El-Erian, Listen to Occupy Wall Street. Customer service. generations. (2). governance. (6).

United States 100

United States Discount Class Leadership 100

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Association Subculture

JANUARY 2, 2012

I continue to believe that in an interconnected world, we no longer have the luxury of sitting back and naval gazing about membership and non-dues revenue. I will use them as guideposts to help me sift through content, curate and create content and streamline my messaging. social media. (3). ► 2009. (14).

United States 100

United States Education Leadership Project 100

Association Adviser

FEBRUARY 15, 2013

2 and became CEO in 2009—how’s that for timing [chuckling]? About half of our members are “mom and pop” family-owned businesses, typically with two to four car washes and less than $10 million in annual revenue. EW: 2009 was a very tough year, but it’s been double-digit growth ever since. I came into ICA as the No.

America 60

America Industry Tools Cost 60

Membership Marketing

MARCH 27, 2012

Among a long list of resources, her site includes content on: • Membership Statistics. Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). • Renewals.

Marketing 40

Marketing Price Survey Analysis 40

AMR Management Services

AUGUST 6, 2011

The combined operations bring AMR to 65 employees, 30 full-service and project-based clients and more than $6 million in annual revenue. “It allows me to start slowing down while continuing my passions of speaking about generational differences, social media and consulting with associations to develop strong boards.”

St. Louis 64

St. Louis Library Kentucky Association Management 64

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. Host: Content Forum.

North Carolina 273

North Carolina Revenue Strategy Education 273

Membership Marketing

APRIL 9, 2010

We are effectively implementing a pull strategy through what we call trading content for contact. Instead of initiating a relationship by selling a membership, we allow potential members who are seeking specific information to find us through the very content they seek. • Social Media Ads. • Affinity Media.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. ▼ 2009. (69). Improving Attendance using Content, Frequency and. Publications.

Marketing 40

Marketing Survey Analysis Price 40

GlowGlobally

JANUARY 30, 2009

« Social Media and Viral Marketing for Global Fundraising Advocacy. This may require adapting your content, promotions and event schedules in ways that may be new to you. Market & Biz Plan. Membership. Public Affairs. Profiting from Green Meeting Strategy – Beyond the Feel Good » Jan. by Peter Turner. .

Strategy 60

Strategy United States Cost Revenue 60

Membership Marketing

OCTOBER 7, 2011

On the con, the continue need to wait for every page spread to load and the endless circling timers detracts from the wonderfully simple task of turning a printed page to find new images and content. I was viewing it more from a content than technical perspective, but both a critical for a successful online publication. . teamwork. (3).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

DECEMBER 31, 2009

Thursday, December 31, 2009. at Thursday, December 31, 2009. ▼ 2009. (69). Improving Attendance using Content, Frequency and. 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 28, 2010

To gather this opt-in, we offer free content from our clients in exchange for contact information (an opt-in). The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

We recommend a concept that I call trading content for contact. Joel Book, Advanced e-mail tactics can shed light on new customers, DM News , Strategic Content, October, 2010, page 10. Too much content so it is hard to drill down to what visitors might trade their contact information for? Using Social Media to Recruit Staff.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 21, 2009

Monday, December 21, 2009. Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action , Penguin Group, 2009, page 53. at Monday, December 21, 2009. December 21, 2009 9:20 PM. December 23, 2009 9:39 AM. December 23, 2009 11:02 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

DECEMBER 8, 2009

Tuesday, December 8, 2009. at Tuesday, December 08, 2009. ▼ 2009. (69). Improving Attendance using Content, Frequency and. 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications. Improve Response by Testing Email Subject Lines. Tony Rossell.

Marketing 40

Marketing Price Survey Analysis 40

Association Subculture

FEBRUARY 24, 2010

Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. social media. (3). ► 2009. (14). Not necessarily. generations. (2). governance. (6). information. (1).

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Membership Marketing

DECEMBER 4, 2009

Friday, December 4, 2009. at Friday, December 04, 2009. ▼ 2009. (69). Improving Attendance using Content, Frequency and. 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

AUGUST 4, 2011

Providing value involves both understanding the need for content, community, savings, etc. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). and also your knowledge and ability to deliver what is needed. ► September. (3).

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

JUNE 17, 2010

Disenchanted Members: Whether it is poor customer service, a lack of new compelling content, or a weak fulfillment operation, unhappy members can stop growth fast. ”(See my September 7, 2009 post: A Blue Ocean Strategy for Membership Marketing). ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue.

Organization 40

Organization Price Survey Recruiting 40

Tom Morrison

AUGUST 17, 2011

Key components associations should reengineer that will lead to incredible growth in member excitement, loyalty, and revenues are: Narrowing your focus on doing programs and services for your members they can’t do themselves, allowing you to charge “retail dues.” ► 2009. (1). year round. .” year round.

St. Louis 40

St. Louis Los Angeles Jacksonville Conference 40

Membership Marketing

MAY 17, 2010

One method is what I have come to call trading content for contact. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). In essence it is helping a potential member to find you and initiating some level of relationship. ► April. (4).

Marketing 40

Marketing How To Price Analysis 40

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. To whom does the content need to be communicated?

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. To whom does the content need to be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

Higher Logic

DECEMBER 22, 2015

James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. Tom Morrison (MTI): I’ve been in community management since 2009. Whether you’re cultivating a Starbucks or a library, people come for the content and stay for the connections they build in that space.

Social Media 120

Social Media Library Resources Guidelines 120

Association Subculture

DECEMBER 7, 2009

Monday, December 7, 2009. We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have. What do you do about revenue streams being shared in a national/state/regional association structure? December 8, 2009 8:33 AM. skip to main | skip to sidebar. Shelly Alcorn, CAE.

United States 100

United States Price America System 100

AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. It might also be a learning opportunity. 177 million.

Social Media 64

Social Media Library Kentucky Directory 64

Association Subculture

NOVEMBER 29, 2011

I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. social media. (3). ► 2009.

United States 100

United States Leadership Strategy Education 100

Membership Marketing

DECEMBER 23, 2009

Wednesday, December 23, 2009. at Wednesday, December 23, 2009. December 28, 2009 9:02 AM. December 28, 2009 9:34 AM. ▼ 2009. (69). Improving Attendance using Content, Frequency and. 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Mizz Information

MAY 9, 2012

Here are but a handful of the reasons: Associations care about their own content and are threatened by sharing content created by others. How many associations would be comfortable sharing content created by rival organizations? In case youre interested in the non-social media side of me, I do love me some Pinterest.

Social Media 40

Social Media Content Revenue Email Marketing 40