Membership Marketing
JULY 26, 2018
The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. One recruitment channel that has seen recent growth in reported effectiveness is paid digital marketing.
Membership Marketing
JULY 21, 2021
Looking back at outcomes from previous economic disruptions like The Great Recession in 2008 and 2009, we see that membership made a remarkable recovery in subsequent years. Recruitment Despite these adverse conditions of the past year, about 1 in 4 associations still saw membership growth last year (26%).
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Eric Lanke
APRIL 9, 2012
Member Engagement. Membership retention, membership recruitment, sponsorship, annual meeting attendance, attendance at other education seminars, advertising, product sales, and volunteer participation. After peaking in 2009 or 2010, every issue shows fewer and fewer people expressing concern. Labels: Member Engagement.
Potomac Core
MARCH 7, 2016
Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. Member Call to Action. Maximizing its member engagement capacity on key regulatory and legislative issues that impact its member business outcomes GCCA launched its own Advocacy Portal in 2015.
Association Briefings
OCTOBER 22, 2020
Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. Further Engage Current Subscribers Associations spend a lot of time (and money!)
Reid All About it
MAY 1, 2020
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Share engaging ideas that you can use in your career and for your association.
Membership Marketing
JULY 22, 2010
Speaking Engagements. Speaking Engagements. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Publications. Thursday, July 22, 2010. What is your organizations experience?
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