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Are you creating content you don’t actually need?

Association Success

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . They were sending too many. .

Content 62
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Thanks For Playing: Be a Super Genuis

Thanks For Playing

Another belated book review - or, to be more precise, a timely review of a book it took me way too long to read. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Labels: Andy Sernovitz , book review , Marketing. ► 2009.

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What does a Great Association Website Look Like (rewind)

SCD Group

If you want to review your website, I urge you to reread the original post plus include this story as part of your research. For some, the most recent “news” on the web was dated 2009. A couple had “really old” association newsletters posted. This original piece was first posted January 5, 2012. And, somewhat alarming!

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Stronger by Association: How to create a memorable recognition.

AMR Management Services

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. ► 2009. (53). ► October. (3). ► September. (6).

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The Internal Blog: A Management Tool : Off Stage

Off Stage

26, 2009 - The Internal Blog: A Management Tool. Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Enter the age of social communication.

Tools 40
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Stronger by Association: 3 Keys to a Successful Webinar ? Expert.

AMR Management Services

promotion in association e-newsletters. After the webinar, review what worked best and what can be improved upon, and send out a very short evaluation survey to attendees. ► 2009. (53). regular Facebook posts and tweets. information on association website as well as online registration. ► October. (3). ► May.

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Content Creation and Consumption - BlogClump

BlogClump

Then provide 9% depth by giving folks the 2 minute video interview with your speaker post-presentation or a longer magazine/newsletter article. ► 2009. (33). You can delve 1% into the depth of the topic by providing a tweet or short blog post. Google TV Ad Update #2. Google TV Ad Update. Testing Google TV Ads. ► May. (4).

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