Associations Now
AUGUST 28, 2023
That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. We also saw the negative impact of the Great Recession in our 2010 report,” he said. Focus on Recruitment New members play an important role in increasing membership counts.
Membership Marketing
JULY 26, 2018
The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.
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Membership Marketing
FEBRUARY 12, 2010
Speaking Engagements. Speaking Engagements. Friday, February 12, 2010. 2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate.
Eric Lanke
APRIL 9, 2012
Member Engagement. Membership retention, membership recruitment, sponsorship, annual meeting attendance, attendance at other education seminars, advertising, product sales, and volunteer participation. After peaking in 2009 or 2010, every issue shows fewer and fewer people expressing concern. Labels: Member Engagement.
Membership Marketing
JULY 22, 2010
Speaking Engagements. Speaking Engagements. Thursday, July 22, 2010. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Scott Oser.
Associations Now
JUNE 7, 2013
Here’s one I learned about last week while attending the Exhibition & Convention Executives Forum : attendee recruiter. Lippman made his case for adding the position: “We all know attendees are required for meetings to even exist and then thrive—bringing in money and serving as ambassadors for recruiting others to attend in the future.
Membership Marketing
SEPTEMBER 21, 2010
Speaking Engagements. Speaking Engagements. Tuesday, September 21, 2010. Engaging New Members to Improve Renewals. Most membership organizations will find that the most likely members not to renew are first year members. at Tuesday, September 21, 2010. September 23, 2010 1:35 PM.
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