Optimist Consulting

MARCH 26, 2014

In November 2011 Waitrose, the middle class UK supermarket, launched its first customer loyalty scheme – myWaitrose. Waitrose’s CEO, Mark Price, recently said that points-based loyalty schemes had become “meaningless” to customers. Marketing Membership Benefits Membership Recruitment' Please leave a comment below or contact me.

Recruiting 100

Recruiting Recruitment Class Price 100

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. • Pricing and offer – Psychological price points are for real. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

SEPTEMBER 13, 2011

Tuesday, September 13, 2011. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report. I hope that you find the 2011 Report of help as you seek to maximize the membership results for your organization.

Marketing 40

Marketing Price Report Survey 40

YourMembership

JULY 24, 2012

Member recruitment. ©1998–2011, YourMembership.com Inc. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Add-On Products. News + Press. Technology. Management Team. Partner Programs. Corporate Responsibility. Associations.

Software 150

Software Price Membership Management Social Media 150

YourMembership

JUNE 22, 2012

©1998–2011, YourMembership.com Inc. Tags: engaging members , experts , Friday Fix , member retention , recruiting members , twitter. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Add-On Products. News + Press. Technology.

Organization 150

Organization Social Media Software Price 150

YourMembership

JUNE 21, 2012

It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. ©1998–2011, YourMembership.com Inc. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni.

Social Media 150

Social Media Software Membership Management Price 150

YourMembership

SEPTEMBER 14, 2012

How do they recruit? ©1998–2011, YourMembership.com Inc. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Add-On Products. News + Press. Technology. Management Team. Partner Programs. Corporate Responsibility. Associations.

Membership Management 150

Membership Management Software Social Media Price 150

Membership Marketing

MARCH 14, 2011

Monday, March 14, 2011. Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. So how does one go about building a pricing strategy?

Price 40

Price Products Marketing Discount 40

Membership Marketing

FEBRUARY 16, 2011

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. at Wednesday, February 16, 2011. Newer Post.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. ► 2011. (29).

Price 40

Price Marketing Discount Survey 40

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

Price 40

Price Marketing How To Survey 40

YourMembership

MAY 31, 2012

Little things are those items and activities that although they cost very little, they make a big difference in recruitment, retention and loyalty. ©1998–2011, YourMembership.com Inc. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni.

Innovation 150

Innovation millennials Class Software 150

Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. ► 2011. (29).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? So Why Test in Membership Recruitment?

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Growth in new member recruitment appears to be a big driver in membership growth. at Tuesday, July 05, 2011. Labels: 2011 Benchmarking Survey.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. January 3, 2011 11:58 AM. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. It has been my observation that the demand for membership renewals is fairly inelastic of price. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. Recruitment, Retention, and Engagement Trends. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. ▼ 2011. (29).

Marketing 40

Marketing Case Study Price Survey 40

Associations Now

SEPTEMBER 25, 2013

Think back to March 2011. March 2011 was the last month in which ACA’s membership declined. Some kind of recruitment and retention superjuice? March 2011 was the last month in which ACA’s membership declined. All of these have been major drivers of improved recruitment and retention in the past few years.

Survey 40

Survey Price Recruiting Recruitment 40

Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

MARCH 7, 2011

Monday, March 7, 2011. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. at Monday, March 07, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29).

Sample 40

Sample Marketing Price Survey 40

Association Success

DECEMBER 7, 2017

That’s essentially what Michael Norton, Daniel Mochon, and Dan Ariely did with one group of participants in a series of 2011 studies. When they compared value estimates of these two groups, they found that participants who had assembled the furniture put a significantly higher price on their creations. See how that works?

Case Study 74

Case Study Process Tools Newsletter 74

Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. at Monday, November 14, 2011. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2011. (29). Five Steps to Building a Membership Recruitment St. Publications.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2011. (29). 2011 Benchmarking Survey. (9). Membership Recruitment. (4). price testing. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 22, 2011

Friday, April 22, 2011. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The Top 10 Digital Media Trends of 2010, By Linda Abraham - February 9, 2011. at Friday, April 22, 2011. Labels: 2011 Benchmarking Survey , Marketing Media , Online Marketing.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2011. (29). 2011 Benchmarking Survey. (9). Membership Recruitment. (4).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.” Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Speaking Engagements.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. ▼ 2011. (29).

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Where do the most members come from at an acceptable price? Labels: Marketing Media , Membership Recruitment.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. at Monday, October 10, 2011. Labels: 2011 Benchmarking Survey , Growing Membership , Quotes.

Marketing 40

Marketing Survey Social Media Price 40