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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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SCD Group: 7 Association Membership Articles Worth Saving

SCD Group

Sunday, July 22, 2012. Discounting fees for the unemployed? Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. So Why Test in Membership Recruitment? “But whether you choose to discount or not, the more important point is that it pays to conduct statistically valid market tests.

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SCD Group: 4 Ways Content Marketing Builds Associations

SCD Group

Wednesday, July 11, 2012. Recruit members or donors? Your existing content efforts (including social media activities) should be assigned to measurable marketing objectives: 1) Membership Recruitment and Retention. 3) Reputation/Thought Leadership. September 4-6, 2012. Causeaholic. AMR Management Services.

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Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media. Even if you give them a discounted or free registration, the relationship must be disclosed. I think this is definitely what many conferences should do. How should it be disclosed?

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How the Mighty Fall - Associations at Risk - Part 2 of 5

Association Subculture

Continued success often masks indicators of potential danger leaving the leadership less inclined to listen to warnings. Members, Members, Members – Beware of leadership which, absent direction from legitimate needs outlined in the mission and vision, begins to obsessively focus on new member acquisition.

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Associations Live: MSAE Marketing & Sales Symposium Roundtable.

Associations Live

Monday, May 7, 2012. New Ideas for Recruiting and Retaining Your Members. See special NugoUgo app provider discount for MSAE members (MSAE Expo Conference app provider). May 16, 2012 1:41 PM. Leadership. (11). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas!

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SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

Sunday, August 12, 2012. You have a rich “vein” of content that you should be hard at work mining and extracting value from in the form of lead generation, e-commerce sales conversion, volunteer recruitment, online donations and more. September 4-6, 2012. Save $100 on your registration: enter discount code SCDGROUP.

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